Engaging in social media is often understood as the main (if not only) way for a brand to be recognized on the internet. It’s not quite like that. Developing a high-performance website and investing in paid traffic are essential measures for a company to reach its audience online.
This is explained by the specialist Fabiano Quirino, CEO of Agk.Medical, a marketing agency focused on services and businesses in the health sector. In his assessment, by having a well-designed and maintained website, the company transfers the professionalism and credibility from real life to the digital universe, generating Digital Authority.
Paid traffic comes to boost the visibility of the website. The strategy is even recommended by Sebrae in guidance materials for small and medium-sized businesses. The most used platforms to publish ads are Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and TikTok Ads Manager.
However, it’s not the mere investment in ads, by itself, that will ensure access and, mainly, permanence on the company’s website. “The website needs to have relevant content, easy navigability so that the user can find what they’re looking for, be attracted by what the brand offers,” emphasizes Fabiano Quirino. “The generation of digital authority is strongly influenced by the high-performance website, and it is through it that the audience accesses, systematically, all data and information.”.
In this sense, together with the Agk.Medical team, the specialist mentions five characteristics that make an efficient website and, therefore, are capable of causing a good impression on those browsing:
- Having a harmonious and modern visual with high-quality images;
- High-speed page loading;
- Easy to navigate, with relevant content and interactive menus;
- Fully responsive, designed to adapt to any device resolution (notebook, mobile, desktop) without distortions;
- Undergo security updates and maintenance and backups, including new elements and content.
With features like these, the high-performance website conveys modernity, humanization, and credibility. “The website should reflect, in the digital environment, the brand values established in the physical environment,” adds the specialist.
Another key point is to ensure the presence of the website on search engines. In addition to investing in advertisements, it is essential for the content to be crafted considering the requirements of SEO (Search Engine Optimization).
“Today, we offer digital authority consulting to healthcare professionals. We analyze the current scenario and where they want to go. With goals defined, we outline the plan for them to achieve their Digital Authority and reach their goal in the shortest time possible, through online advertising strategies that lead to their high-performance website, where the patient identifies with the specialist and schedules their first consultation. We also provide commercial intelligence support with cutting-edge tools, so that the specialist’s team can convert and retain new patients who arrive more effectively,” emphasizes the Agk.Medical professional.
In the portfolio are websites created for professionals and medical clinics from various parts of the country, such as Dr. Rodrigo Foronda, Glauce Cardoso Ubeid, Dr. Bruno Müzel, Dr. Luiz Venturini, Dra. Bruna Sanchis, Dr. Cristóvão Silva, Dra. Daniela Gracioli, Clínica Sanches e Fukubara, among the more than 100 sites created by Agk.Medical.
