The market is becoming increasingly competitive, companies that stand out for their commitment to quality, sustainability, and transparency not only gain the trust of their customers but also a significant advantage in revenue. Obtaining certifications is one of the most effective ways to ensure this differential.
What does certifying your company mean?
Certifying a company means validating its processes, products, or services according to nationally and internationally recognized standards. These standards may be related to quality management (ISO 9001), environmental sustainability (ISO 14001), occupational safety (ISO 45001), social responsibility (SA 8000), or other aspects that vary according to the industry sector.
And how does this impact revenue?
- Attraction of clients and contracts: Companies that are certified convey credibility, increasing the chances of attracting new clients and closing contracts with large corporations. In some cases, certifications are mandatory requirements for participating in tenders or for establishing partnerships with suppliers.
2.Customer retention: Trust is one of the pillars to retain clients in the long term. Certifications serve as guarantees that your company adopts good practices, delivering consistent value.
3.Increased efficiency and cost reduction: During the certification process, companies often review and improve their internal processes, reducing waste and optimizing resources. These improvements directly impact the business’s profitability.
4.Brand Valorization: Certifications highlight your company in the market, creating an image of excellence and commitment. This positive perception adds value to your product or service, allowing you to practice more competitive prices.
5.Expansion to new markets: International certifications, such as the ISO series, can open doors to external markets. Moreover, many certifications are essential for exports, significantly increasing your company’s reach.
How to obtain certification for your business?
Before starting the certification process, it is essential to evaluate the areas in which your company wants to stand out and identify the most relevant standards for your sector. Here are some important steps:
1.Initial Diagnosis: Evaluate your company’s current level of compliance with the requirements of the desired certification.
2.Team Training: Certifications are only possible with the engagement of the entire team. Invest in training to ensure understanding and adherence to the new standards.
3.Process Adaptation: Implement the necessary improvements to meet the certification requirements.
4.Audits: Conduct internal audits before inviting a certifying institution. This helps identify possible areas for improvement.
5.Choose the certifier: Make sure the chosen institution is recognized by the market and accredited by relevant bodies.
Investing is a smart strategy that positively impacts your company’s revenue, efficiency, and reputation. As a businesswoman, I see certification not as a cost, but as an investment that brings consistent and lasting returns. The competitive advantage your company gains by getting certified not only expands business opportunities but also solidifies its position in the market. After all, recognized quality builds trust, and trust delivers results.
