On this Friday (23), Umbro celebrates 101 years of existence and marks the occasion with the announcement of the launch of its new official application, consolidating the brand’s strategy to expand its digital presence in the country. With a focus on conversion and strengthening its own sales channels, the app arrives as another tool to connect Umbro to its consumers and fans: football enthusiasts, lifestyle, and sports culture lovers.
The new channel integrates the brand’s 360-degree strategy, functioning as an extension of the e-commerce and other digital platforms of Umbro. Among the highlights of the debut are a 10% coupon for the first purchase on the platform for Umbro customers, 15% discount for new shoppers, an exclusive section of ‘last pieces,’ and the early launch of the international collaboration Umbro Korea x Kasina, available exclusively in the app for a limited time.
“We are very pleased to celebrate Umbro’s 101st anniversary with the launch of our app in Brazil, which aligns with our strategy in the digital environment to make access easier for consumers and bring exclusive innovations within the tool. We hope the app improves every day to offer more convenience to our customers,” says Eduardo Dal Pogetto, director of Umbro Brazil.
Available for Android and iOS devices, the app already has over a thousand downloads and 38 reviews with a maximum rating (5 stars) even before any promotion action, demonstrating the brand’s organic strength.
The app was developed by Kobe Apps, a platform for creating and managing retail apps, in partnership with the e-commerce team of Grupo Dass, responsible for Umbro’s operations in Brazil. Initially, the app provides a smooth and intuitive shopping journey, with expectations to evolve over time, incorporating personalizations, segmented campaigns, activations with sponsored clubs and athletes, and integration with influencers and partners.
“Our goal is to get even closer to our customers, offering convenience, comfort, and exclusive benefits. We are targeting a connected audience, who shop via mobile and seek quick and relevant experiences. The app is an important step to engage this audience directly and frequently,” emphasizes Dal Pogetto.
The aim is to provide a continuous experience, with exclusive monthly launches, personalized content, and special activations with the football and lifestyle community. In line with the brand’s strategic pillars for 2025 (Futsal, Football Society, Field Football, and Lifestyle), the app reinforces Umbro’s commitment to creative freedom and the dynamism of the Brazilian market, one of the most important for the company’s global operations.
