Over time, Halloween has become increasingly celebrated in Brazil. To give you an idea, according to the Brazilian Association of Articles for Home, Decoration, Gifts, Household Items, Parties, and Flowers (ABCasa), Halloween has been growing by about 30% per year. It is with this in mind that the food retail sector is also preparing to boost sales even more this year. According to expectations from CNC (National Confederation of Commerce), a growth between 15% and 20% in sales related to the date is expected, presenting a financial movement that can reach over R$ 3.7 billion.
The festivities have grown so much that the month of October has become one of the most profitable in the second half for the sector, second only to Black Friday and year-end parties. Among the best-selling items, beverages and food stand out, driven by campaigns and promotions that reinforce the festive atmosphere and attract consumers looking to enhance the celebration experience with unique drinks and menus.
For Rafael Pinto, Director of Fullfilment at Daki, a full-service online supermarket app with minute deliveries, Halloween also represents a unique opportunity to meet a growing demand for ultra-fast deliveries. ‘We have seen a significant increase in demand for beverages such as spirits and beers, especially for Halloween celebrations. The strategy is to provide a fast and complete experience, facilitating access to products, ensuring practicality and convenience for our customers,’ he comments.
To make the most of the movement around Halloween, the Brazilian retail sector has been adapting its products and logistics to meet the needs of consumers looking for convenience and agility in their purchases. In online supermarkets, the focus is on ensuring the availability of seasonal items and facilitating access to products that allow for a complete and uncomplicated celebration, ranging from candies, chocolates to snacks and beverages.
“The increase in consumption during Halloween celebrations reflects a characteristic of Brazilians, who seek ways to have fun and socialize. This makes the market attentive and offers increasingly personalized options to meet this demand for convenience and variety, making Halloween a strategic date to enhance the consumer experience,” concludes.
