Embarking in the beauty industry: the importance of digital positioning
Whether for established entrepreneurs or those planning to start from scratch, the beauty industry is always promising and continues to offer significant and growing...
The pressure at the top: impostor syndrome among CEOs
The figure of the CEO is often portrayed as a symbol of unattainable success and determination. However, behind this image lies a complex reality...
Manager needs to know how to cut company costs, says TMB Educação CEO
Maintaining a healthy, efficient, and profitable business requires attentive and proactive financial management, regardless of the industry, so understanding in detail the unnecessary expenses...
Human skills turn startups into unicorns
In February 2024, there were 1,233 unicorn startups worldwide, with a total value of $3.8 trillion. Technology businesses lead with 31% of the unicorn...
Six steps that enhance the buy-side for a successful negotiation
One of the expansion strategies for a company can be in acquiring others or in merging. A move that involves two sides - those...
Four SEO Tips to Boost Your Business
Júlia Neves, teacher of the SEO Analyst course at ESPM and founder of Optimiza Marketing, a consultancy specialized in SEO, shares four essential tips...
Artificial Intelligence in the workplace enhances performance, creativity, and time management
"Greater productivity, creativity, and time management". These are the three points highlighted by COO (Chief Operating Officer) of Bindflow, Jeferson Passos, regarding the use...
Five features of a website that create a good impression on those who are...
Acting on social networks is usually understood as the main (if not only) path for a brand to be recognized on the internet. It's...
Ten myths and truths about interns’ rights and duties
Many important questions about the working and learning relationship between interns and companies are not clearly covered in the current legislation, Internship Law (11,788/2008)....
R$ 205.11 billion in 2024! How to avoid mistakes on Black Friday and sell...
The Black Friday of 2024 promises to be one of the biggest in history. According to the Brazilian Electronic Commerce Association (ABCComm), revenue this...
