Digital fraud is no longer seasonal and threatens businesses all year round
The risks of fraud do not end after major retail dates, such as Father's Day or Black Friday — fertile periods for cyber-attacks and...
5 mistakes that can hinder the growth of young entrepreneurs; learn how to avoid...
Around 60% of Brazilian companies close before completing five years, according to IBGE. Among entrepreneurs up to 29 years old, this rate tends to...
Discover the profession that can pay R$100,000 per month
For a long time, the Chief Financial Officer (CFO), previously known as the financial director, was the silent guardian of the balances, the one...
Industry 4.0: how integrating IT with industrial management can bring more operational efficiency
With fully connected equipment in networks and managed in real-time, the boundary between operational technology (OT) and information technology (IT) has virtually disappeared in...
Trends like Morango do Amor require caution on social media
In July, Brazilian social media was invaded by an audience phenomenon, the "strawberry of love": a delicacy made up of a strawberry, with chocolate...
Personality under pressure: research indicates personality traits indicative of burnout
Since the end of last May, Brazilian companies have been discussing a new legal framework on mental health in the corporate environment. The update...
How do AI-edited photos help Brazilian sellers sell more while spending less?
The image is still worth more than a thousand words, especially in e-commerce. Consumers take on average only 50 milliseconds to form a first...
Sales on WhatsApp require security and trust in times of digital scams, warns CM...
WhatsApp has established itself as one of the main communication tools between companies and consumers in Brazil. Whether for customer service, sending promotions, or...
Tiktok and Instagram boost sales in the popular retail sector
The Brás, one of the largest textile hubs in Brazil, moves between 150,000 and 200,000 people daily, generating an annual revenue of R$ 26...
Viral trends are opportunities for entrepreneurs
From Instagram to the store counter, viral trends from social media have become true sales waves for small and medium businesses. This was the...
