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Ad fraud is on the rise, but technology effectively protects investments, reports IAS.

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Automatic PIX comes into play, but invoices remain an essential tool in Brazil

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Generation Z already makes up 36% of the audience and is redefining the events sector, according to an exclusive Zig report.

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Hyper-personalization and digitalization of payments redefine strategies in Brazilian retail, according to a Celcoin study.

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A study maps some of the trends involving generative AI and the future of business.

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Generation X has greater adherence to conscious consumption practices, according to a Serasa Experian study.

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Love under pressure: Valentine's Day will be with less spending for 51% of Brazilians, reveals survey

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PIX gains ground in Valentine's Day shopping, but spending intention is low

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71% of consumers regret their purchase after buying products recommended by influencers, research shows

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Unprecedented research reveals that consumption of classes D and E is expected to grow in 2025

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Learn about the advantages and disadvantages between traditional and digital banks

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More than 80% of Brazilian e-commerce businesses close within the first year, but the democratization of technology could change this scenario.

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