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Brands make mistakes when trying to separate consumers by generations, according to research by consultancies TroianoBranding and Dezon

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Christmas sales will be impacted by Black Friday overheating this year, according to FCamara

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Cybersecurity at risk: 15% of companies neglect training against hacker attacks

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Only 51% of Brazilians intend to give gifts this Christmas, survey reveals

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With 78 million minutes spent on audiobooks alone in 2024, Skeelo is consolidating itself as one of the biggest players in the market

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The percentage of companies having difficulty hiring increases to 84%

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Meli and NU lead digital influence, reveals research by TEC Institute and MIT Tech Review

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Investment in influencer marketing expected to reach $35 billion by the end of 2024

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Internet boosts food service in Brazil: consumers research online to decide whether to visit restaurants

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AI is expected to generate over 1.3 trillion jobs by 2030, according to Coursera

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SoftBank and Suno research reveals that performance marketing builds brands and redefines classic communication concepts

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Among MEIs, women have more education than men, but earn much less

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