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Research reveals how women are transforming e-commerce and driving sales through mobile

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43% of consumers remember influencers more than the brand in advertisements, research shows

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Brazil's RCS usage grows by 371%, driven by the financial, media, and telecom sectors.

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Wastage of R$ 1.57 billion: brands lose two-thirds of their budget when investing in creators without technological support

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72% of global companies already use AI: is yours among them?

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Almost one-third of Brazilians see online shopping as the activity most vulnerable to fraud, shows a survey.

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AI readiness falls short of ambitions: Research highlights key gaps that threaten the success of generative AI

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Only 46% of companies are able to integrate and centralize their data efficiently

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With the potential to move up to $4.4 trillion in the global economy annually, Generative AI also revolutionizes digital advertising, according to a study.

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Study shows that 65% of influencers' revenue comes from live shopping

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Companies are looking at investments in digital marketing for 2025

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With terms like "Consumer Rights" and "fraud" in focus, Consumer Day generated over 6,000 comments on social media.

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