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International Women's Day generated more than 37 thousand conversations about the topic on social media

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Consumer Day: adoption of customer service chatbots grows 14% in Brazil, with an average of 705 million monthly sessions

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McDonald’s, iFood and CIF lead the engagement share in March in Big Brother Brasil 25

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See the most sought-after products on Consumer Day

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Clicks on Consumer Day ads jumped 29% in 2025, reveals Microsoft, showing high interest in the date

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Companies achieve a return of over 30% in innovation, but they still face challenges in measuring ROI, points to research

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Social media influences the purchase of nostalgic products for 92% of people, points to research

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Push notifications have 10x higher open rates than emails

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Consumers prefer online shopping and visits to physical stores decrease

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Inflation forces changes in consumption and Brazilians cut spending, reveals new research from Bain

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Attempts at bank fraud increased by 10,4% in 2024 and could result in a loss of up to R$ 51,6 billion, reveals Serasa Experian

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Gamification at work emerges as the key to engaging Baby Boomers, Millennials and Generation Z

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