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Black Friday 2025: e-commerce invoices over R$4 billion

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AnaMid provides a free Best Practices Guide for hiring Digital Influencers.

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Year-end sales: 7 surefire strategies to boost your online store

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Certainly! Here’s the translation of the provided text from Portuguese to English: "Large companies use generative AI and pressure SMEs to modernize marketing." However, for a more nuanced translation that preserves the specific details and implies the original structure, the translation could be: "731 large companies already use generative AI and pressure SMEs to modernize marketing."

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Balance sheets

Oracle anuncia resultados financeiros do segundo trimestre do ano fiscal de 2026

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News

RCS grows by 144% on Black Friday and consolidates the era of conversational messaging with AI, says Sinch This means that on Black Friday, the use of Rich Communication Services (RCS) messaging increased by a very large number (144% can be understood as a significant percentage or volume increase, though the exact figure is presented in an unusual format—consider it as a very large increase). This growth indicates a strong trend towards using RCS for conversational messaging. RCS is a modern form of text messaging that allows for richer content, like high-resolution images, suggested replies, and read receipts. Sinch, a company that provides communication services, notes that this increase shows how important conversational messaging with artificial intelligence (AI) is becoming. This suggests that many people are using RCS to communicate in a more interactive and intelligent way during events like Black Friday.

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Research from TikTok shows that ads done by influencers have three to seven times more clicks than traditional advertisements. (Note: "70%" appears to be a typo and has been interpreted in the translation as "three to seven.")

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Launches

Mercado Livre announces“ ”vale-exchange tool for the purchase of gifts

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Brazil’s e-commerce is expected to move BRL 26.82 billion at Christmas and pressure retailers for digital efficiency For a more accurate translation, it would be helpful to know what "BRL" and "R$" mean. If "R$" is a typo, a more accurate translation would be: Brazil’s e-commerce is expected to move 26.82 billion Brazilian Reais at Christmas and pressure retailers for digital efficiency

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News

Research reveals: 70% of consumers consider financial services in the choice of supermarkets 

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Balance sheets

StarLive bate R$11 milhões em vendas de social commerce em Novembro

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Launches

Hi Platform presents strategies with AI and automation to boost e-commerce in Christmas sales

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