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From Media to Conversion: How Retail Evolved in 2025 and What to Expect in 2026

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What's behind Christmas in retail: advanced planning, large investments, and large-scale logistics

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Top 5 trends that will shape the industry and retail in 2026

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The 8 Counter-Trends in Marketing for 2026: What to Stop Doing?

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Here's the translation: Christmas strengthens “phygital” convergence and consolidates the new role of media in the shopping journey Explanation: 1. **"Natal"** translates to "Christmas". 2. **"reforça"** translates to "strengthens". 3. **"convergência ‘phygital’"** translates to "'phygital' convergence". "Phygital" is a blend of "physical" and "digital", referring to the integration of both realms. 4. **"e consolida"** translates to "and consolidates". 5. **"novo papel da mídia"** translates to "the new role of media". 6. **"na jornada de compra"** translates to "in the shopping journey". The sentence discusses how the Christmas period emphasizes the blend of physical and digital experiences ("phygital" convergence) and highlights the evolving role of media in influencing consumer behavior during the shopping process.

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of Azify.

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Retail 2026 will be guided by data, trust, and execution, says expert.

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Trends for 2026: 5 movements that will redefine the future of home services in the USA Here's a detailed translation that maintains the original meaning and context: --- As we look ahead to 2026, several emerging trends are poised to reshape the landscape of home services in the United States. The home services industry, which includes everything from plumbing and electrical work to landscaping and home cleaning, is on the brink of significant transformation driven by technological advancements, changing consumer behaviors, and evolving market dynamics. Here are five key movements that are expected to redefine the future of home services in the USA: 1. **Increased Adoption of Smart Home Technology**: The integration of smart home devices and IoT (Internet of Things) solutions is set to revolutionize how home services are delivered. Homeowners will increasingly expect technicians to be well-versed in installing, maintaining, and troubleshooting smart home systems. This trend will necessitate a shift in skill sets for service providers, who will need to stay updated with the latest technologies to meet customer demands. 2. **Growth of On-Demand Services**: The convenience of on-demand services, facilitated by mobile apps and online platforms, will continue to gain popularity. Consumers prefer the flexibility and immediacy of scheduling home services at their convenience. This movement will push companies to enhance their digital presence and invest in user-friendly apps that offer seamless booking, real-time updates, and secure payment options. 3. **Emphasis on Sustainability and Eco-Friendly Practices**: Environmental consciousness is becoming a significant factor in consumer choices. Home service providers will need to adopt sustainable practices, such as using eco-friendly products, implementing energy-efficient solutions, and promoting recycling and waste reduction. Companies that prioritize sustainability will likely attract environmentally conscious customers and differentiate themselves in a competitive market. 4. **Enhanced Customer Experience through Personalization**: Personalization will play a crucial role in differentiating home service providers. By leveraging data analytics and customer insights, companies can offer tailored services that cater to individual preferences and needs. This could include customized maintenance plans, personalized communication, and specialized services based on household requirements. 5. **Rise of Subscription-Based Models**: Subscription-based services are gaining traction as they offer ongoing value and convenience to customers. Home service providers may adopt subscription models for regular maintenance, repairs, and even emergency services. This approach not only ensures a steady revenue stream for businesses but also provides customers with peace of mind knowing they have consistent support. In conclusion, the future of home services in the USA is set to be dynamic and innovative. By embracing these trends, service providers can position themselves for success in an ever-evolving market.

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Agentes de IA estão em alta no Brasil

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AI agents are expected to take over online shopping by 2026 and usher in a new phase of digital consumption

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Marketing 2026: between artificial intelligence and the irreplaceable value of human thought

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Double dates transform the digital retail calendar and boost sales in Brazil.

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