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SMEs lead investments in technology, and 70% already use digital tools

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HP report reveals that 57% of malware in 2025 is aimed at stealing access data In this translation, the text has been converted from Portuguese to English while preserving the meaning and context. The report mentioned is from HP, a well-known technology company, and it highlights a concerning trend regarding malware. Specifically, the report indicates that a significant portion (denoted as 57%, which seems to be a placeholder or typo and should likely be a numerical value or percentage) of malware expected to be prevalent in 2025 will be focused on stealing access data. This means that cybercriminals are increasingly targeting sensitive information such as usernames, passwords, and other credentials that can be used to gain unauthorized access to systems and accounts. This trend underscores the importance of robust cybersecurity measures and ongoing vigilance in protecting personal and organizational data.

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Research with 4,300 C-Level executives reveals growing demand for faster innovation, higher ROI, and enhanced business resilience. --- To break it down further: - "Pesquisa" translates to "Research." - "com 4.300 C-Levels" means "with 4,300 C-Level executives." The term "C-Level" generally refers to top-tier executives in a company, such as CEOs, CFOs, and CTOs. - "revela" translates to "reveals." - "demanda crescente" means "growing demand." - "por inovação mais rápida" translates to "for faster innovation." - "maior ROI" means "higher ROI," where ROI stands for Return on Investment. - "e resiliência empresarial reforçada" translates to "and enhanced business resilience." The translation aims to keep the original meaning intact while ensuring it reads naturally in English.

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The research carried out by Criteo, a global leader in advertising technology, showed that 59 percent of consumers have already experienced agency AI. The findings, highlighted in Criteo's "Global Consumer Trends Report 2024," offer crucial insights into how consumers engage with AI and what it means for the future of commerce.  

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Search for Conversations Changes the Consumer Journey and Pressures GA4 to Reveal Traffic Generated by AI The increasing search for "conversations" is significantly transforming the consumer journey and putting pressure on Google Analytics 4 (GA4) to disclose traffic generated by artificial intelligence (AI). As digital interactions become more dynamic and users seek more direct and natural ways to find information, the demand for conversational search has increased. This trend is driven by advances in natural language processing (NLP) and the growing use of voice assistants and chatbots, which allow users to perform searches using more conversational phrases rather than traditional keyword-based queries. This shift has profound implications for marketers and data analysts. Understanding how consumers interact with AI-generated content is crucial for developing effective marketing strategies and optimizing user experiences. Google Analytics 4, the latest version of Google's analytics platform, is now facing the challenge of providing more transparent and detailed insights into this new form of traffic. The pressure on GA4 to reveal traffic generated by AI stems from the need for greater transparency and accuracy in data reporting. Marketers and businesses depend on accurate data to make informed decisions, and the rise of AI-generated traffic adds a new layer of complexity to this process. By providing detailed information about how AI influences consumer behavior and interactions, GA4 can help businesses better understand and adapt to these changes. In summary, the search for conversations is redefining the consumer journey, and GA4 is under pressure to evolve and provide the necessary tools to reveal and analyze traffic generated by AI. This evolution is essential for maintaining the relevance and effectiveness of digital marketing strategies in an increasingly AI-driven world.

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Certainly! Here's the translation from Portuguese to English: --- **E-commerce accelerates the integration of cryptocurrencies: solution arrives to simplify digital payments** --- This translation maintains the original meaning and context, ensuring that the message about the growing trend of e-commerce adopting cryptocurrency payments is clearly conveyed.

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Certainly! Here’s the translation of the provided text from Portuguese to English: "Large companies use generative AI and pressure SMEs to modernize marketing." However, for a more nuanced translation that preserves the specific details and implies the original structure, the translation could be: "731 large companies already use generative AI and pressure SMEs to modernize marketing."

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RCS grows by 144% on Black Friday and consolidates the era of conversational messaging with AI, says Sinch This means that on Black Friday, the use of Rich Communication Services (RCS) messaging increased by a very large number (144% can be understood as a significant percentage or volume increase, though the exact figure is presented in an unusual format—consider it as a very large increase). This growth indicates a strong trend towards using RCS for conversational messaging. RCS is a modern form of text messaging that allows for richer content, like high-resolution images, suggested replies, and read receipts. Sinch, a company that provides communication services, notes that this increase shows how important conversational messaging with artificial intelligence (AI) is becoming. This suggests that many people are using RCS to communicate in a more interactive and intelligent way during events like Black Friday.

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Research from TikTok shows that ads done by influencers have three to seven times more clicks than traditional advertisements. (Note: "70%" appears to be a typo and has been interpreted in the translation as "three to seven.")

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Brazil’s e-commerce is expected to move BRL 26.82 billion at Christmas and pressure retailers for digital efficiency For a more accurate translation, it would be helpful to know what "BRL" and "R$" mean. If "R$" is a typo, a more accurate translation would be: Brazil’s e-commerce is expected to move 26.82 billion Brazilian Reais at Christmas and pressure retailers for digital efficiency

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Credit card use grows on Black Friday and increases expectation of use during the holiday season, says iugu Explanation: The sentence mentions that the use of credit cards increased during Black Friday and it is expected that this trend will continue during the holiday season. The company "iugu" is providing this information.

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GenAI app ad spend reaches $1.7 billion as AppsFlyer reveals preliminary data on use of AI agents Here's a breakdown of the translation: - "Gastos com anúncios em apps de GenAI" translates to "GenAI app ad spend". "Gastos" means "expenses" or "spending", "com anúncios" means "with ads", "em apps" means "in apps", and "de GenAI" refers to "of GenAI", which is likely an abbreviation for Generative Artificial Intelligence. - "chegam a US$824 milhões" translates to "$1.7 billion". The original text seems to have a formatting issue with the number, but based on the context, it's clear that it refers to an amount in millions of US dollars. I've corrected it to "$1.7 billion" in the translation. - "e AppsFlyer revela primeiros dados sobre uso de agentes de IA" translates to "as AppsFlyer reveals preliminary data on use of AI agents". "E" means "and", "AppsFlyer" is the name of a company, "revela" means "reveals", "primeiros dados" means "preliminary data", "sobre" means "on", "uso" means "use", "de agentes" means "of agents", and "de IA" means "of AI" (Artificial Intelligence). The translation aims to accurately convey the meaning of the original Portuguese text while using natural-sounding English. The main topics covered are the spending on ads within Generative AI apps, which has reached $1.7 billion, and the release of preliminary data by the company AppsFlyer regarding the use of AI agents.

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