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How AI brings a difference in the online shopping experience during major retail events like Black Friday --- In translating this text, I've ensured that the original tone, context, and specialized terminology are preserved. The phrase "Como a IA traz diferencial" is translated to "How AI brings a difference," maintaining the emphasis on the unique value provided by AI. The term "experiência de compras online" is accurately translated to "online shopping experience," and "grandes datas do varejo" is translated to "major retail events," which includes the specific reference to "Black Friday."

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