HomeNews

News

Launches

TRY launches a new e-commerce model and promises to redefine the future of online fashion.

E-Commerce Uptate - 0
Balance sheets

Yalo transacted over R$ 30 million in 7 days via WhatsApp last Black Friday in Brazil

E-Commerce Uptate - 0
News

AI agents are expected to take over online shopping by 2026 and usher in a new phase of digital consumption

E-Commerce Uptate - 0
News

Search for Conversations Changes the Consumer Journey and Pressures GA4 to Reveal Traffic Generated by AI The increasing search for "conversations" is significantly transforming the consumer journey and putting pressure on Google Analytics 4 (GA4) to disclose traffic generated by artificial intelligence (AI). As digital interactions become more dynamic and users seek more direct and natural ways to find information, the demand for conversational search has increased. This trend is driven by advances in natural language processing (NLP) and the growing use of voice assistants and chatbots, which allow users to perform searches using more conversational phrases rather than traditional keyword-based queries. This shift has profound implications for marketers and data analysts. Understanding how consumers interact with AI-generated content is crucial for developing effective marketing strategies and optimizing user experiences. Google Analytics 4, the latest version of Google's analytics platform, is now facing the challenge of providing more transparent and detailed insights into this new form of traffic. The pressure on GA4 to reveal traffic generated by AI stems from the need for greater transparency and accuracy in data reporting. Marketers and businesses depend on accurate data to make informed decisions, and the rise of AI-generated traffic adds a new layer of complexity to this process. By providing detailed information about how AI influences consumer behavior and interactions, GA4 can help businesses better understand and adapt to these changes. In summary, the search for conversations is redefining the consumer journey, and GA4 is under pressure to evolve and provide the necessary tools to reveal and analyze traffic generated by AI. This evolution is essential for maintaining the relevance and effectiveness of digital marketing strategies in an increasingly AI-driven world.

E-Commerce Uptate - 0
Launches

Tupperware debuts its official stores on Marketplaces

E-Commerce Uptate - 0
News

Marketing 2026: between artificial intelligence and the irreplaceable value of human thought

E-Commerce Uptate - 0
News

Double dates transform the digital retail calendar and boost sales in Brazil.

E-Commerce Uptate - 0
Tips

6 ways to use artificial intelligence to win customers at Christmas and boost year-end sales

E-Commerce Uptate - 0
News

A real-time payment system called Pix is boosting Brazilian e-commerce and attracting foreign fintechs.

E-Commerce Uptate - 0
News

Certainly! Here's the translation from Portuguese to English: --- **E-commerce accelerates the integration of cryptocurrencies: solution arrives to simplify digital payments** --- This translation maintains the original meaning and context, ensuring that the message about the growing trend of e-commerce adopting cryptocurrency payments is clearly conveyed.

E-Commerce Uptate - 0
Tips

6 uses of AI to create personalized showcases and increase conversion in year-end sales

E-Commerce Uptate - 0
Tips

IA só converte quando parece “gente”, afirmam especialistas

E-Commerce Uptate - 0
1...181920...394Page 19 of 394

Popular

LATEST ARTICLES

POPULAR STORIES

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.

Contact: contato@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]