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ROI in omnichannel campaigns: how to measure?
Márcia Assis
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15/08/2025
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Invisible attacks: why monitoring traffic is no longer enough
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Marketing in question: more than 70% of companies did not achieve these goals in 2024
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The era of false positives: when fraud prevention hinders legitimate sales
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ESG is not greenwashing, it's purpose-driven strategy
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Less bureaucracy, more profit: how cryptocurrencies simplify global trade
Felipe Negri
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24/06/2025
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Logistics assumes the status of a pillar of operations
Gustavo Saraiva
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20/06/2025
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End of the Trump and Musk partnership: what lessons do we have for management?
Peter Signorelli
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18/06/2025
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Demand for business continuity management grows with cyber crisis and new regulatory pressure
E-Commerce Update
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18/06/2025
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Influence marketing needs to finally put an end to the disguised exploitation model.
Rapha Avellar
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18/06/2025
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The challenges and importance of e-commerce in Brazil
Ariane Abreu
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18/06/2025
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Increase in the IOF is a setback for the startup ecosystem in Brazil
Bruna Puga
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17/06/2025
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Learn how to fix three common inventory control errors
Lucas Sousa Lopes
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17/06/2025
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Scalable personalization turns efficiency into a competitive advantage in People Management
Armando Ribeiro
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17/06/2025
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Digital influence has already reshaped consumption; only marketing needs to understand it.
Paulo Silva
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17/06/2025
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The transformative role of affiliate marketing in the Brazilian digital landscape
Paulo Silva
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17/06/2025
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Facade innovation: when color hides a lack of courage
This is André Carvalho.
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13/06/2025
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