A startup Dr. Mep, created by Lara Judith Barbosa Martins and presented as a successful business on Shark Tank 2024, was addressed among the main topics of the book Dreams & Actions: Transform the World. Alongside her mother, Alaíde Barbosa Martins, and her sister, Laila Martins, the program participant described the biggest challenges faced by entrepreneurs in Brazil, in the best-selling work that reached 3,000 reserved copies still in the pre-sale phase.
The publication was officially launched during the São Paulo International Book Fair, which recently took place in São Paulo (SP). Written by the three women who carry entrepreneurship as a family legacy, it has 160 pages and is divided into seven chapters.
Focused on telemedicine veterinary care, Dr. Mep was presented by Lara Judith on the program and received an investment proposal from the presenter Monique Evelle, who became a business partner.
“Participating in Shark Tank served to certify that we are on the right path. Our startup has become a success story of the program, with significant growth since then. More than that, Dr. Mep is a great example of how perseverance, hard work, and knowledge are the main keys to achieving success in entrepreneurship in countries like ours,” says Lara Judith.
The author grew up in an environment that promoted entrepreneurship, alongside her sister and mother, who have been developing successful businesses since the age of 15. In addition to Dr. Mep, the family has companies in the field of education and technological innovation.
“All this knowledge was translated into this book, which also talks about career transition and challenges related to innovation and the creation of new businesses. With a not very favorable scenario for new entrepreneurs in Brazil, it is necessary to share the ideas that worked with those who are looking to undertake for the first time,” declares Alaidde Barbosa.
Copies of the best-seller published by Editora Anjo will be marketed on the Amazon platform and in the main bookstores in Brazil for R$ 39. In October, there will be new launch events at Livraria da Vila, at Shopping JK, as well as in other cities such as Salvador (BA) and Aracaju (SE).
Technical Sheet
Title: Dreams Actions Transform the World
Authors: Alaidde Barbosa Martins, Laila Martins, and Lara Judith Martins
Number of pages: 160
Editora Anjo
