🚀 The Digital Opportunity
E-commerce grows at double digits in Brazil and already moves billions.
E-commerce grows at double digits in Brazil and already moves billions.
Mobile is now the main shopping channel.
Mobile is now the main shopping channel.
Marketplaces (Shopee, Mercado Livre and Amazon) are the new virtual malls, accessible to anyone.
Marketplaces (Shopee, Mercado Livre and Amazon) are the new virtual malls, accessible to anyone.
Getting started requires little: mobile, internet and willingness to learn.
Getting started requires little: mobile, internet and willingness to learn.✅ Advantages of marketplaces
Traffic ready: millions of active buyers daily.
Ready traffic: millions of active buyers daily.
Trust: credibility of platforms.
Trust: credibility of platforms.
Facilitated logistics: integrated Shipping (Shopee Shipping, Market Shipping, Amazon FBA).
Facilitated logistics: integrated shipping (Shopee Shipping, Market Shipping, Amazon FBA).
Low barrier: quick registration and minimum initial cost.
Low barrier: fast registration and minimum initial cost.
National/international reach: customers all over Brazil and even outside of it.
National/international reach: customers throughout Brazil and even outside of it.
Ready structure: payments, promotions and support included.
Ready structure: payments, promotions and support included.⚠️ Key challenges
Intense competition.
Intense competition.
Margin lower than it seems (fees, freight, taxes).
Margin lower than it seems (fees, freight, taxes).
It requires patience: consistent results come after months.
It requires patience: consistent results come after months.
Customer service is vital to reputation.
Customer service is vital to reputation.
Organization of inventory and logistics is indispensable.
Organization of inventory and logistics is indispensable.🎯 Choice of the Right Product
Hot Categories: beauty, home/kitchen, cell phone accessories, stationery, basic fashion.
Hot Categories: beauty, home/kitchen, cell phone accessories, stationery, basic fashion.
Use data to validate: Google Trends, Shopee Ranking, Free Market Trends.
Use data to validate: Google Trends, Shopee Ranking, Free Market Trends.
Differentiate yourself in specific niches and explore social media trends.
Differentiate yourself in specific niches and explore social media trends.🛒 Register and First Steps
Shopee: simple, good for beginners and low value products.
Shopee: simple, good for beginners and low value products.
Free Market: longer range, ideal for variety and scale.
Mercado Livre: greater reach, ideal for variety and scale.
Amazon: more demanding, but with greater professionalism and logistics Prime.
Amazon: more demanding, but with greater professionalism and logistics Prime.
CPF serves to test, but migrating to CNPJ/MEI is essential to grow.
CPF serves to test, but migrating to CNPJ/MEI is essential to grow.📝 Ads Selling
Optimized title with keyword.
Optimized title with keyword.
Description focused on benefits.
Description focused on benefits.
Clear and professional photos (even homemade, but well lit).
Clear and professional photos (even homemade, but well lit).
Correct pricing = cost + fees + freight + margin.
Correct pricing = cost + fees + freight + margin.
Strategies: psychological price, kits/combos, anchor price.
Strategies: psychological price, kits/combos, anchor price.📢 Smart Disclosure
Social networks: Instagram, TikTok and WhatsApp Business as showcases.
Social networks: Instagram, TikTok and WhatsApp Business as showcases.
Paid ads: Shopee Ads, Mercado Livre Ads, Amazon Ads.
Paid Ads: Shopee Ads, Mercado Livre Ads, Amazon Ads.
Assessments: the most valuable currency & every satisfied customer generates new sales.
Reviews: the most valuable currency ¡each satisfied customer generates new sales 📦 Management and Logistics
Lean stock at the beginning (3 to 5 products, 10 to 20 units each).
Lean stock at the beginning (3 to 5 products, 10 to 20 units each).
Fast shipments increase sales up to 3x.
Fast shipments increase sales up to 3x.
Fast and polite service improves reputation and loyal customers.
Quick and polite service improves reputation and loyal customers.❌ Common Errors
Ignore fees and calculate wrong price.
Ignore fees and calculate wrong price.
Bad or copied photos from the internet.
Bad or copied photos from the internet.
Not responding to customers.
Not responding to customers.
Sell products without demand.
Sell products without demand.
Neglect after-sales and packaging.
Neglect after-sales and packaging.🛠️ Free Tools
Canva: professional images.
Canva: professional images.
Google Trends: search trends.
Google Trends: search trends.
Google Sheets: inventory control and sales.
Google Sheets: inventory and sales control.
WhatsApp Business catalog, automatic messages and after-sales.
WhatsApp Business: catalog, automatic messages and after-sales.🔑 ConclusionSelling online is affordable and profitable.Marketplaces offer structure, traffic and confidence.Success depends on discipline, attention to detail and practical action.
Do not expect to be 100% ready. Start now, learn from each sale and build your journey towards financial independence.