Mercado Libre registered a new historical record on 11.11, which solidified itself as the biggest sales day in the company's history . Sales surpassed the performance of Black Friday 2024 on the platform, reflecting the accelerated pace of digitalization of consumption and the strength of Mercado Libre's ecosystem in the country.
The volume of visits to the marketplace grew 56% compared to the same day last year, driven by the consolidation of double dates in the Brazilian retail calendar. The categories that grew the most on that date were Fashion & Beauty, Technology, and Home & Decoration. And among the items most searched for by Brazilians yesterday were: Christmas tree, air fryer, sneakers, cell phone, and video game .
According to Cesar Hiraoka, Senior Marketing Director at Mercado Livre , the result is indicative of the potential of digital retail at the end of the year: “ The 11.11 [11.11 sales event] reinforces the engagement and trust of Brazilians in our platform. We broke the historical record for sales in a single day, and this shows us that consumers are increasingly aware of the opportunities and advantages that Mercado Livre offers .”
Despite the new milestone, the executive emphasizes that Black Friday remains the company's main promotional event and is expected to yield unprecedented results in 2025. “ We are investing R$100 million in coupons this Black Friday, a 150% increase compared to last year. In addition, we will offer 24 interest-free installments with Mercado Pago cards and free shipping on orders over R$19. It will be a historic Black Friday, with even more discounts, convenience, and fast delivery throughout the country .”
The performance of 11.11 also reflects consumer behavior identified in the "Consumer Panorama" survey, which included more than 42,000 respondents and was conducted by Mercado Libre and Mercado Pago. According to the study, 81% of Brazilians plan their purchases in advance, and 76% consider the use of coupons a decisive factor when making a purchase – data that reinforces the role of offers and convenience in the consumer experience during the promotional season.
