Despite the exponential growth of the sector, the biggest pain for companies that operate with multi-level marketing (MLM) and affiliate programs remains the same: lack of control, transparency, and real scalability. However, the landscape is changing. In 2024, the direct sales sector moved R$ 50 billion in Brazil, with more than 3.5 million independent entrepreneurs, according to data from the Brazilian Direct Selling Association (ABEVD).
It is precisely to meet this growing ecosystem that Bindflow, a Curitiba-based company specializing in technological solutions, partnered with the MultiSeller platform. The result is a robust and automated solution for businesses operating in B2B, B2C, direct sales, and relationship marketing, allowing operations to scale with intelligence, security, and performance.
“We see huge growth potential in affiliate and MLM models, especially when powered by cutting-edge technology. The partnership with MultiSeller has allowed us to create a comprehensive solution that goes far beyond the traditional: we have automated operational processes, structured intelligent commission management, and developed tools to scale support for large networks, focusing on performance and experience,” says Emerson Martens, CEO of Bindflow.
The data from the Brazilian Association of E-Commerce (ABComm) confirms the expansion of e-commerce with a billing of R$ 204.3 billion in 2024, a growth of 10.5% compared to the previous year. For 2025, the expectation is to exceed R$ 234 billion, driven by an average ticket of R$ 539.28, more than 435 million orders, and a buyer base that is expected to surpass 94 million. This advancement directly reflects on the strengthening of alternative sales channels, such as affiliate marketing, which generates over R$ 20 billion annually, and MLM, which grew by 6.3% last year, according to ABEVD (Brazilian Association of Direct Selling Companies).
These changes have their roots in three major milestones of digital transformation: mobile internet access, initiated in 2007; the impact of the pandemic, which accelerated digitalization; and now, the prominence of Artificial Intelligence (AI) in personalizing experiences and automating processes, a determining factor for the scalability of decentralized sales models.
According to MultiSeller’s CEO, Guilherme Camilli, the platform was created to serve both businesses that already operate with direct sales and those wishing to create structured affiliate and MLM programs, using cutting-edge technology, simplified management, and compliance. “Designed to meet the needs of small digital businesses to large direct sales operations, MultiSeller allows for affiliate registration and monitoring, automates sales, and manages commissions in multi-level referral systems, with security and high performance.”
The platform supports over 100,000 concurrent users and is able to reduce the time dedicated to network management by up to 40%, thanks to the automation of registrations, payments, and reports. “Today, the software available for direct sales are still mainly focused on B2B and do not offer the necessary tools for efficient control and management of network sales. Our commitment is to offer applicable innovation, which makes life easier for managers and brings more transparency and efficiency to the entire ecosystem,” says Camilli.
With the flexibility to customize the platform according to each client’s business model, MultiSeller serves brands looking to structure traditional networks or explore affiliate marketing in new digital formats. The expectation is to empower over 500 companies with the solution in the next two years, reinforcing the expansion plan that foresees a 30% growth in the digital solutions segment by 2026.
