In 2024, the Brazilian e-commerce industry made over R$ 200 billion, with growth exceeding 10% compared to the previous year, according to data from the Brazilian Association of E-commerce (ABComm). This year, the outlook is for the sector to grow even more, between 10 and 15%, and attract three million new buyers. Given this optimistic and opportunity-filled scenario, Vendizap, an e-commerce platform for creating virtual catalogs, enters the market with the goal of democratizing access to online sales for small entrepreneurs. The tool offers the possibility to create intuitive virtual catalogs that function as online stores, even for those without technical knowledge or investment to develop their own website.
According to André Campos, CEO of Vendizap, the platform was developed to meet the needs of small business owners who already operate with online sales through WhatsApp but face limitations in terms of resources and production capacity. “Most of our clients already use WhatsApp to sell their products, but spend hours responding to messages, sending photos, and descriptions. With Vendizap, they can create a virtual catalog in minutes and send the store or product link to their customers, who can make the purchase directly through the catalog, streamlining the entire sales process”, Campos explains.
According to the Ministry of Economy, 99% of businesses in Brazil are Micro, Small, and Medium Enterprises (MSMEs), responsible for a relevant portion of the Brazilian GDP. However, according to Sebrae, 50% of these businesses close within the first five years of existence. Considering the economic impact these businesses have on the Brazilian market, empowering small and medium entrepreneurs becomes not only necessary but also advantageous. To strengthen this segment, Vendizap’s solutions prioritize facilitating access to e-commerce for these businesses.
With the e-commerce platform, small entrepreneurs can create personalized virtual catalogs easily and intuitively, including photos, descriptions, and product prices. Merchants can offer online payment options, delivery, track sales, and inventory control in one place, facilitating business management. In addition, Vendizap also offers the possibility of closing sales through WhatsApp, aligning with the importance of this resource for small entrepreneurs who use it to maintain good relationships with their customers.
“Micro, small, and medium enterprises are an irreplaceable part of our economy. Therefore, it is essential to empower them to increase their competitiveness potential and stay in the market. Vendizap is born from this perception and the understanding that tools initially considered informal, such as WhatsApp, can indeed boost businesses given the importance of the customer experience,” Campos adds. The e-commerce platform offers monthly plans at affordable prices and does not charge fees on products, allowing sales even without a CNPJ, further facilitating commercialization for small entrepreneurs.
