Founded in 2020, during the rapid growth of e-commerce in Brazil, Cartpanda consolidated itself as a complete ecosystem for digital entrepreneurs, offering integrated solutions for store, checkout, payments, and affiliate marketplace. With the aim of facilitating entrepreneurship and supporting brand transformation, the startup has stood out in the market, reaching a revenue of R$100 million in 2024, twice that of the previous year.
The launch of Cartpanda Global was a significant milestone for the business, allowing Brazilian retailers to make sales to other countries. Today, the startup has the most active e-commerce community in Brazil, with international orders already accounting for 30% more than domestic ones. The nutraceutical sector stands out, with customers generating over R$100 million per store in revenue.
“With the aim of offering a complete service to our employees and customers, we began our journey as a transparent checkout platform, aiming to help with conversion. However, over time, we realized that the market demanded even more comprehensive solutions. Today, with Cartpanda Global, Cartpanda Pay, and our affiliate marketplace, we not only help in the creation of stores but also are strategic partners in increasing sales and business scalability, always with a constant focus on performance,” says Lucas Castellani, CEO of Cartpanda.
According to startup data, PIX has consolidated itself as the preferred payment method for Brazilians, representing 64% of operations carried out in December 2024. Smaller values are predominantly settled via PIX, while credit cards account for around 57% of the total volume.
Cartpanda has been increasingly established as a reference in the market, adapting to the sector’s needs and offering solutions that allow brands to expand their digital presence. With a strategic and integrated approach, the company provides businesses with an efficient and profitable way to scale sustainably.
