BrandMonitor, a company specialized in combating unfair competition in the online environment, has played a crucial role in Riachuelo’s digital marketing journey, one of the main companies in the fashion sector in Brazil. With brand protection measures, the company achieved an 81% reduction in Cost per Click (CPC), which is the average amount paid for a click on a sponsored ad, as well as a 132% increase in Click Through Rate (CTR) on the brand’s website, which represents the relationship between the number of clicks and the number of ad views.
Media.Monks, a company providing end-to-end solutions in marketing, creativity, and technology, and Riachuelo were forming a partnership focused on acquiring new customers through the brand’s app and already had campaigns designed with conversion increase and ROAS (Return on Advertising Spend) growth in mind. BrandMonitor’s challenge was to add brand protection expertise to this strategy, preventing the unauthorized use of the Riachuelo name and reducing costs associated with brand variations.
From this challenge, BrandMonitor entered the scene as a robust and innovative solution for brand protection. Through its advanced monitoring and analysis platform, the startup provided the company with constant and detailed reports on brand usage.
“Communication between the BrandMonitor team and the Media.Monks team was essential to the observed outcome. Our monitoring sent reports periodically to the media team, and together we analyzed the data obtained. While the media team optimized campaigns for better performance, our team mediated agreements to eliminate Riachuelo’s assailants,” highlights Diego Daminelli, CEO and Founder of BrandMonitor.
The results achieved were remarkable. In addition to a significant reduction in the cost per click (CPC) and an increase in the click-through rate (CTR) for Riachuelo, indicating greater campaign effectiveness and engagement, in just five months of collaboration, a tangible growth in return on advertising spend (ROAS) was observed, demonstrating the positive impact of the implemented actions. These results reinforce the effectiveness of the measures taken by BrandMonitor and its contribution to Riachuelo’s marketing strategy success.
“Receiving BrandMonitor’s reports daily is essential for us to visualize the use of our terms, something we couldn’t see otherwise. Our campaigns were already showing results with Media.Moonks Brasil, and BrandMonitor came to be the technology that boosted our performance. Besides being a solution that ensures cost reduction, we are also able to reach our customers without deviations and protect the purchase journey and our brand. We are very satisfied and eager for the next results,” says Márcia Bruno de Lima, Head of E-commerce at Riachuelo.
The results achieved demonstrate the power of brand protection in the digital scenario and highlight the importance of strategic partnerships in maximizing the performance and effectiveness of marketing campaigns. “This success case illustrates how a proactive approach focused on brand protection can not only safeguard the brand’s integrity but also drive long-term commercial success,” concludes Diego Daminelli, CEO, and Founder of BrandMonitor.
