The Bling, LWSA’s online management platform, is investing to increase its base of shopkeepers and prepare these entrepreneurs for the main seasonality of the second semester such as Black Friday and Christmas. To achieve this, between August 12 and 18, the platform holds the second edition of Green Week, which includes the offer of guided implementation of the ERP system for free in online classes for small groups of entrepreneurs, as well as two months free on the platform. See here how to sign up.
Bling’s initiative reinforces LWSA’s plans, which has e-commerce as one of its main business verticals. In the first quarter of this year, in this segment alone, the company reached a net revenue of R$216.8 million, a growth of 9% vs 1Q23.
The GMV transacted through the ecosystem, which refers to the transactions of shopkeepers that use their platforms as management tools and marketplace integrators, reached the volume of R$15.9 billion, an increase of 19.8% compared to 1Q23.
For this year, the Brazilian Association of E-Commerce (ABComm) predicts a turnover of R$205.11 billion for the sector, 10.45% above what was forecast for 2023. According to Marcelo Navarini, Bling’s general director, this scenario allows Green Week to enhance the company’s expansion opportunities, reaching more entrepreneurs.
Bling offers complete management and sales solutions with financial services such as issuing notes, inventory, logistics, and integration with major marketplaces. “Within our focus on democratizing access to technology, fostering entrepreneurship, we want to assist beginner entrepreneurs on their journey, opening the possibility for them to learn to work with Bling, for free,” highlights.
Free guided implementation
Totally online and free, the Green Week includes the offer of guided implementation for free. This service is provided by Bling for entrepreneurs who are starting on the platform and want close assistance to take the first steps, such as tax settings and integrations. Outside of the campaign, the service costs R$300.
The guided implementation will have 2 classes per day, each with a maximum of 15 participants and lasting 2 hours. The classes are aimed only at store owners who do not yet use Bling and who schedule through the campaign page. Through the initiative, they will be able to learn how to use the platform to integrate their operations – in marketplaces and other sales channels such as online stores, issuing invoices, product registration, and use platform automations.
The Green Week also serves as a preparation stage for Black Friday because sales, marketing strategies, as well as inventory management and logistical preparation for the date should start well in advance for satisfactory results. “With the action, we mark the beginning of this preparation for Black Friday to help new entrepreneurs organize themselves with Bling,” he states.
In addition, the company has the Bling Academy, a platform of online and free courses for SMEs to qualify, improve management, and boost their businesses in e-commerce.
Knowledge tracks can be accessed on the computer or cell phone and include training in business management, finance, marketing, pricing, product and supplier search, opening an MEI/CNPJ, issuing invoices, how to sell on marketplaces like Amazon, Shopee, and Shein, and teaches entrepreneurs how to use the Bling platform.
