A ClickBus, platform of solutions for travelers and bus companies, recorded a 96% growth in GMV on Black Friday Friday (29), compared to the same period last year.
Among the most sought after and purchased routes by bus travelers during Black Friday, stand out routes between the capitals of São Paulo to Rio de Janeiro, Curitiba to Greater São Paulo; São Paulo to Florianópolis and Belo Horizonte.
The brand chose to distribute its Black Friday deals at different times, starting with 35% discounts from 6 to 27 November, and from 28 to 01/12 offered even more aggressive discounts such as R$50.00 for new customers, discount coupons valid throughout the month of November and some sections for R$9.90. In the four days of promotion, from Thursday to Sunday, the company had a growth of about 65%.
“The results of Black Friday reflect the desire of Brazilian consumers to invest in experiences, and we have prepared an incredible variety of incentives for customers, ranging from long-lasting coupons, sections for less than ten reais, and direct values in the app’s cart. On this date, we noticed that trips and vacations became even more important on the customers’ priority list, and the most sought after routes were to cities in the South and Southeast of Brazil during the summer. We expect to have even more sales for the high season, especially during the holiday period,” says Michelle Xavier, Marketing and Growth Director of ClickBus.
