As the Black Friday approaches, e-commerce managers are looking for solutions that expand their reach and maximize sales potential. Thinking about this, Dinamize, a complete platform for email, WhatsApp, and SMS marketing automation, has launched two features that promise to revolutionize digital marketing campaigns: Pop-up with Prize Wheel and sending Product List by Email. The innovations aim to increase engagement and simplify campaign management, offering more efficiency and convenience to professionals working in online stores.
Gamification has proven to be an effective strategy to increase consumer interaction and engagement, and Dinamize brings this approach to digital marketing with the new Pop-up with Wheel. The feature offers customers the opportunity to “spin the wheel” when accessing the site, with the chance to win prizes or exclusive discounts. Ideal for capturing the attention of new visitors and encouraging the first purchase, the Pop-up with Wheel functions as a fun and interactive experience, encouraging the consumer to complete the transaction.
“With the launch of the pop-up with prize wheel, Dinamize positions itself at the same level as solutions that exclusively sell the creation of this type of resource in online stores,” highlights Jonatas Abbott, CEO of Dinamize. “In Brazil, we do not have any marketing automation solution that offers such a variety of resources for lead generation and sales capture,” he adds.
Another novelty is the Product List by Email, a functionality that will simplify the lives of marketing professionals who wish to create high-impact email campaigns. With the new tool, users can directly search for items from their online stores and visually organize them into email marketing campaigns.
The functionality is compatible with product feeds from Google Merchant Center, ensuring that the process is automated and agile. With just a few clicks, selected products are integrated into campaigns, allowing brands to have relevant and personalized communications. This not only increases conversion chances but also improves engagement by sending offers directly related to consumers’ interests.
Furthermore, the visual presentation of products in the email is fully customizable, offering flexibility for creating campaigns highly tailored to e-commerce objectives
“With these new functionalities, we want to provide our customers with more convenience and innovation, helping them transform the consumer experience and maximize sales opportunities, especially on strategic dates such as Black Friday.”, said Livia Menna Barreto Ribeiro, marketing director at Dinamize.
50% off on Black Friday
Dinamize also has an exclusive campaign focused on Black Friday with 50% discount on contracted plans. The company also offers a range of resources focused on automation and customization of consumer interactions. Among the highlights are:
- Abandoned Cart Automations: essential tool to recover sales from customers who left products in the cart without completing the purchase.
- Sending of Visited Products and Categories: based on customer interactions with the website, it is possible to send emails with personalized recommendations of products and categories of interest.
- Repeat Purchase and Seasonal Campaign Automations: aims to engage recurring customers with automations that offer personalized offers for special occasions, such as birthdays, in addition to campaigns to encourage repurchase.
- Advanced Segmentation: based on browsing behavior and registration data, it allows for more targeted and effective campaigns.
- Comprehensive Sales Reports: measures the success of campaigns with detailed reports that track the number of transactions, revenue generated, site visits, and much more.
