Black Friday is approaching and promises to have a significant impact on the Brazilian retail sector, including the stationery segment. According to Confi.Neotrust, e-commerce is expected to reach a revenue of R$ 9.3 billion, representing a 9.1% growth compared to 2023. Early planning is essential for companies to truly take advantage of this potential.
Niche brands should implement strategies that emphasize the exclusivity of their offerings. Creating relevant promotions for the target audience and developing special combos or kits for Black Friday can be good approaches. Furthermore, a more targeted and closer communication with the customer, using urgency and scarcity triggers, can increase the effectiveness of promotional actions.
Customer service is also a major competitive advantage. Therefore, offering fast and accessible support during the event is crucial to ensure a positive experience, resulting in more sales and higher consumer satisfaction.
Sales strategies for e-commerce
For online sales, a good inventory planning is necessary. It is important to identify which products stand out, prioritizing those with higher margins and good sales appeal. Another point is the definition of attractive offers and prices, such as significant discounts, benefits on shipping, or gifts for purchases above a certain value.
In e-commerce, user experience should be optimized. The first step is to facilitate navigation so that the consumer can buy quickly and intuitively, using strategies like landing pages and simplified checkout. Additionally, it is essential to ensure that the experience is entirely mobile-friendly, given that many users make purchases on their phones.
Preparing logistics for the increase in demand during Black Friday is crucial to avoid delays and complaints, directly impacting customer loyalty. Last but not least, providing agile support through the main contact platforms and an updated FAQ to help clarify the main doubts is essential.
In-store Experience
At physical stores, it is important to explore the strengths that offer unique experiences compared to the digital medium. Creating a Black Friday-themed environment with personalized reception, including special lighting, music, and attractive displays, can make a difference. Investing in sales team training is essential for employees to provide exceptional service, informing customers about available opportunities.
Still focusing on the customer experience, it is important to maintain an organized checkout line and have efficient operators. For brands with physical and virtual presence, a good strategy is omnichannel integration, such as the “in-store pickup” option, which can turn visits to the physical store into more sales and conversions.
