O Bistek Supermarkets, one of the main retail chains in southern Brazil, announced the launch of its new e-commerce platform, with an investment of R$ 500,000. The new site, which started operating at the end of May, is already showing significant results, with a 17% increase in both the average purchase value and the number of orders.
An important milestone was reached on June 3, when the platform recorded the highest volume of completed sales in a single day, representing a 56% growth compared to the previous platform’s best performance. Additionally, there was an approximately 20% increase in the number of items per order.
The new platform, developed in partnership with VTEX, specialized in digital commerce solutions, brings a series of innovations focused on improving the user experience. Among the main novelties is the Smart Checkout, which allows customers to complete their purchases without the need for extensive logins or registration steps.
Another highlighted functionality is the creation of personalized lists according to the consumption occasion. Customers can now start their shopping by replicating previous orders or reviewing and modifying specific items from past purchases, making the process more agile and convenient.
Wagner Ghislandi, marketing director of the chain, emphasizes the importance of these improvements: “It is essential to understand that food retail e-commerce has its own characteristics, very different from other segments. Our customers deal with a large number of items per purchase, each representing an individual decision. Therefore, our priority is to simplify and enhance the customer experience at every step.”
The investment of Bistek Supermarkets in its digital platform reflects the growing trend of digitization in the retail sector, especially in the food segment. With these improvements, the company seeks not only to increase its online sales but also to strengthen its relationship with customers, offering a more personalized and efficient shopping experience. The positive response from consumers, evidenced by the initial numbers, suggests that Bistek is on the right path to establish itself as a significant player in the supermarket e-commerce, a sector that is becoming increasingly relevant in the Brazilian retail scenario.
