BIS, an iconic brand of Mondelēz Brasil, has just become a pioneer among food brands in Brazil to launch its official store in the TikTok Shop, TikTok’s shopping feature that allows direct product sales within the platform. The tool has just arrived in Brazil and already connects brands to millions of consumers daily, transforming the way the public discovers and acquires products.
Thinking about the new consumption formats of its audience, the brand offers exclusive discounts on its portfolio and unlocks free shipping when inserting its products in the cart. The proposal is to unite entertainment and consumption in a smooth, light, and fun journey on one of the most used platforms by Generation Z. “Being the first food brand on TikTok Shop Brasil translates exactly what BIS is: an authentic, irreverent, innovative brand that provides irresistible moments. This novelty reinforces our commitment to being where the new generation is and connecting at relevant moments for them, delivering experiences that blend humor, taste, and innovation,” says Ana Assis, marketing manager at BIS.
According to Lívia Seabra, Director of Digital Commerce and Emerging Channels at Mondelēz Brasil: “It is a huge pride to be the first company in the sector to establish this unprecedented partnership with TikTok Shop in Brazil. Mondelēz has always positioned itself as a company that innovates, tests, and accelerates alongside major digital players — and being alongside one of the most influential platforms in the world at a time when social commerce is gaining strength here is strategic and symbolic. We are confident that this move opens up new opportunities for connection, relevance, and conversion with our consumers.”
The Generation Z, the main focus of the brand, is the most engaged audience with the new format: consumers aged 18 to 24 are up to 3.2 times more likely to buy via TikTok Shop than the general average, according to a report released last year by Earnest Analytics/eMarketer. Additionally, 85% of users say that TikTok influences their choices and 70% discover new products on the platform.
