The Betminds, a marketing agency and digital business accelerator focusing on e-commerce, announced the launch of the first season of the ‘Digital Commerce – The Podcast.’ The new project will bring together professionals from the main brands in Curitiba to discuss, in a relaxed manner, relevant topics in the e-commerce world, such as performance marketing, management, logistics, industry, and retail, as well as the main sector trends.
The goal is to foster relationships and share insights
Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main goal of the project is to ‘foster relationships for those working in e-commerce in Curitiba, showcasing the city’s major cases.’ In addition, the podcast aims to ‘bring insights and trends to help managers make their operations more efficient.’
Rafael Dittrich, CEO of Betminds and also a podcast host, added: ‘In the day-to-day of e-commerce, we end up focusing only on operations, and the podcast’s idea is to bring that perspective of what managers are doing in their routine that could be a solution for other businesses.’
First episode discusses hybrid e-commerce and marketplace strategy
The premiere episode of ‘Digital Commerce – The Podcast’ featured special guests Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic discussed was ‘Hybrid bet of e-commerce and marketplace,’ where the guests talked about the main challenges of operating a proprietary marketplace together with a traditional online store, as well as the ideal time to make this transition in the business model.
Upcoming episodes will feature industry experts
For the upcoming episodes, the participation of Luciano Xavier de Miranda, Director of E-commerce Logistics at Grupo Boticário, Evander Cássio, General Manager of Logistics at Balaroti, Rafael Hortz, E-commerce Manager of Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo, is already confirmed.
Interested individuals can check out the first episode of the “Digital Commerce – the Podcast” on Spotify and YouTube.
