Society has been dealing, with greater emphasis in recent years, with a technological revolution in various areas of activity. Thus, the topic is always on the agenda in the market, drawing attention to Artificial Intelligence. The term has transformed the way companies deal with their processes and objectives, generating frequent debates and concerns aligned with its use. From the consumer’s point of view, with the use of advanced algorithms, it is possible to identify needs, find better ways of direction, and offer faithful to expectations, a true personalization of service.
Artificial Intelligence and new opportunities for businesses
According to Microsoft research, 74% of Brazilian micro, small, and medium-sized companies use Artificial Intelligence in internal management. Thus, 63% at a global level have obtained performance and profitability gains, according to the Global Tech 2023 report. The reason for this comes from the fact that the tool offers unique benefits for companies, such as the capacity for large-scale data processing and analysis, quickly and securely. Thus, there is an identification of patterns, allowing the visualization of emerging trends. In addition, it generates insights for predicting future demands or new opportunities.
Thus, it brings a strong impact on competitiveness in the market and accuracy in decision-making. “There is no escaping this scenario: those who refuse to adapt to the tech will be left behind, outdated and losing incredible business opportunities. The ideal is to allow adjustments according to the possibilities and pains of the brand, inserting precise strategies to elevate the results,” indicates Tiago Sanches, sales head at Total IP.
The impact of AI on the customer journey
It is noticeable today how the application of the mechanism brings, for entities, an enhanced understanding of the target audience, understanding habits and preferences with greater certainty, consequently offering satisfactory experiences. In this vein, marketing and customer service departments make good use of the ability to personalize contact with thousands of potential buyers.
According to McKinsey, locations with AI in routine increased transactions by up to 30%. Gartner, on the other hand, predicts that by 2025, 80% of interactions will be driven by innovation. “These numbers make even more sense when we analyze post-sales, as it significantly increases the likelihood of conversion and loyalty. The assistance provided to the user makes all the difference here, bearing in mind how it guarantees more proactivity, speed, and exceeds expectations”, says Sanches.
Therefore, it is an excellent choice for companies wishing to position themselves ahead of the market and elevate themselves above the competition. “Currently, with frequent variations in the technological context, adaptability proves to be an essential factor to ensure relevance. The adoption of solutions enabling this circumstance not only makes the customer happy but also brings productivity, efficiency, and agility to demands”, explains.
In the marketing context, it translates into product recommendations, indeed crucial to the audience, impactful campaigns, and the individual’s centralization in each process.
The strategic implementation of the tool
According to the Global AI Adoption Index study, in Brazil, 41% of companies have already integrated Artificial Intelligence into their operations. In terms of finance, an annual growth rate of compound (CAGR) of 31.22% is expected in the next five years, indicating an expansion in various sectors. However, not everything is perfect, and to take advantage of all this potential, it is essential to go beyond operational tasks. By automating and integrating with other systems, the most is extracted from the machine, focusing on intelligent direction,” suggests the specialist.
Among the challenges along the way, lack of technical knowledge and the difficulty of adaptation tend to be common. In the survey, 17% of companies pointed out limited skills and lack of experience in the field. “To achieve success, it is interesting to have partnerships mediating the project. At Total IP, besides having a multi-technical and extremely skilled team, we have services focused on communication between humans and modernization, such as Omni Robot, Omni Chat, and AI About Transcripts,” points out the manager. Thus, an appropriate investment is ensured, protected by the General Data Protection Law (LGPD), with good results and effects already in a short time.
