A Bagy, a platform for online stores by LWSA, a digital solutions ecosystem, announces an integration with Google’s Performance Max, a performance solution. This feature will allow micro and small businesses using Bagy to create and expand their digital marketing campaigns, leveraging Google Ads technology, which automatically optimizes bids and distributes ads across the entire Google network.
The goal of this integration is to empower entrepreneurs to develop more effective campaigns, using artificial intelligence to reach potential customers and boost sales.
“We know that small and medium-sized retailers face a significant challenge in generating visibility for their products in a highly competitive digital market. The integration with Google Ads distributes ads across the entire Google service network, from Search to YouTube. This effective reach allows retailers’ products to be seen by the widest possible audience on different platforms,” says Pedro Fonseca, CMO of Bagy.
“Through the partnership with Bagy, we are opening up another significant channel for entrepreneurs to have simplified access to Google Performance Max’s ecosystem of opportunities. In addition to product-side integration, we will invest in training, with courses and webinars to help Bagy users leverage the full potential of Google Ads,” Caroline Dalmolin, Strategic Partnerships Manager at Google.
Digitalization and the evolution of consumer habits in e-commerce
With an increasingly complex marketing environment, it is not recommended for SMEs to use their typically limited budgets based solely on instinct. Through integration, the retailer defines what is important in their strategy, such as budget, business goals, and conversions. Google’s AI automation then finds potential customers based on these parameters, serving the most appropriate ad with the best bid to maximize campaign performance.
“With this integration, we hope to address one of our retailers’ biggest pains, which is being able to do good marketing that yields results, and in a simplified manner. We are confident that it can have a very relevant impact on revenue for our clients,” Fonseca concludes.
