B2B companies are increasingly determined to scale their business operations with intelligence, predictability, and efficiency. To do this, they have invested in platforms that automate lead generation, structure prospecting, and enable data-driven decisions — reducing wasted time and consistently increasing sales performance.
Among the solutions gaining prominence in this scenario is Driva, a platform from Paraná that serves more than 15,000 companies nationwide. The company’s proposal is clear: to transform the way sales teams operate, replacing assumptions with data-driven decisions. With proprietary technology and a robust information base, the startup offers resources that help identify the target market, segment leads accurately, and structure more efficient actions from the first contact with the customer.
Business decisions based on concrete data
According to Patrick de César Francisco, CEO of Driva, many companies still waste time and energy trying to generate demand from generic databases and poorly qualified contacts. ‘What we see today is a change in operational logic. Selling predictably requires real-time market analysis, information cross-referencing, and an intelligent approach. Technology supports this, but the focus is on delivering more accurate data and assisting in the commercial team’s routine,’ he explains.
To enable this type of operation, the platform allows access to data on active companies based on personalized filters. Information such as segment, location, size, estimated revenue, and digital presence serve as the basis for creating lists more coherent with the ideal client profile. Instead of massive mailings or generic approaches, the proposal is to provide the seller with the right inputs so that they can contact those who really have conversion potential.
More productivity, less waste
In addition to lead generation, the solution also automates prospecting flows through multiple channels, integrating with tools already used by sales teams, such as WhatsApp, LinkedIn, and Email. As a result, sellers spend less time on repetitive tasks and more time on what really generates results: selling.
Lívia Alves, Partner and Chief Revenue Officer (CRO) of Driva, reinforces that the pre-sales structure is still a bottleneck for many companies. ‘It is common to see teams losing productivity due to lack of clear criteria in prospecting. When the seller knows exactly who to talk to and when to approach them, the conversion rate rises, and the sales cycle shortens,’ she comments.
With a solution constantly evolving, the company continues to expand its functionalities, investing in AI applied to conversion and expanding its technical and commercial team. The expectation is to double its current revenue by the end of 2025, consolidating itself as the main commercial intelligence platform in the country. The focus remains the same: making the sales process more strategic, predictable, and scalable for B2B companies.
