The AutomationEdge User Conference 2025, the major meeting of the AutomationEdge community, a provider of Hyperautomation, Robotic Process Automation (RPA), and IT Automation solutions in Brazil, was held this Thursday in an innovative and interactive format. Broadcast live directly from the Digicast Studio in Curitiba, the event adopted a podcast format and was hosted by journalist Iara Maggioni alongside Fernando Baldin, the AutomationEdge LATAM country manager.
With the aim of promoting the exchange of practical experiences and expanding knowledge about hyperautomation, RPA, and IT automation, the meeting brought together experts and leaders from public and private companies who are at the forefront of digital transformation in the country. Among the guests were professionals from Caixa Econômica Federal, MaxiPas, Unimed Santa Catarina, Grupo Autus, Thales, Quality Digital, and Cosmo System, as well as representatives from AutomationEdge.
“Automation is no longer a choice, it is a strategic necessity to scale businesses, ensure operational efficiency, and mainly unleash the human potential of the teams. Our conference is a reflection of this movement,” commented Baldin.
During eight interviews conducted in a dynamic format, the guests shared insights on professional journeys, ongoing and completed automation projects, challenges faced, best practices, and emerging trends such as the combination of RPA with artificial intelligence (AI).
In the first interview, João Paulo da Silva, Digital Transformation Manager at Thales, discussed the tangible impacts of AI in the sector, highlighting use cases and expected competencies of future professionals.
In the second round, Henrique Botelho, CoE Leader Automation, and Fábio Tanaka, Automation Specialist, both from Caixa Econômica Federal, addressed the maturity of the CoE (Center of Excellence) of Automation in the institution, detailing RPA processes in operation and gains observed.
Kamila Borges, Director of MaxIPas Criciúma, and Tony Hass, IT Coordinator of Grupo Unimed SC, in the third conversation, highlighted the differentials of the solutions adopted compared to the market, as well as the investments and strategic vision of both institutions.
In a remote format, the fourth interview featured Zandra Queiroz, IT Coordinator of Grupo Autus, who talked about her journey, the challenges of women in IT, and the paths to successful automation focused on governance and project management.
The Head of Pre-Sales at AutomationEdge, Rosni Neto, participated in the fifth interview to report use cases and the relationship with automated systems.
Next, Jefferson Xavier, Service Desk Manager at Quality Digital, explored the impact of traceability on automated processes and the importance of developing technical skills in IT teams.
In the penultimate round, Wagner Titon, CEO, and Felipe Nascimento, Business Head, from Cosmo System, discussed the synergy between RPA and AI, new products, and technological advancements applied to different verticals.
To wrap up the program, Rosni Neto participated once again, but this time alongside Lucas Galvam, Support Analyst & CX AutomationEdge, in a debate aimed at beginners in the field, with practical tips for training and entry into the world of RPA.
In addition to high-level technical content, the event provided an interactive experience with audience participation through questions and comments sent during the broadcast. Those who registered through the Sympla platform also competed for exclusive promotions and giveaways.
“We want to build an active and engaged community where knowledge flows, questions find answers, and people feel part of the change. This is the mission of the User Conference and what drives us to continue evolving year after year,” highlights Baldin.
The AutomationEdge User Conference 2025 has established itself as a strategic space to strengthen the automation ecosystem in Brazil, promoting integration between technology, processes, and people, pointing the way toward concrete paths for sustainable digital transformation.
