Uliana Ferreira

Uliana Ferreira, CEO of Grupo Dona, is one of the leading experts on the subject, with over 20 years of experience in retail. Best-selling author and a reference in results acceleration, Uliana has been transforming businesses through her innovative strategies and her ability to translate complex concepts into accessible practices. In addition to her career as a singer, author, administrator, and business coach, she leads the Dona Group, composed of five companies, and the "A Dona do Negócio" Institute, which trains women to become entrepreneurs and achieve their financial and emotional freedom.