Mario Soma

The rush to generate results is killing brand building in B2B marketing.

In B2B, leads are people, and marketing needs to wake up to that fact.

Building digital authority: how Artificial Intelligence redefines who has a voice in B2B marketing.

B2B Marketing: We don't sell to those who click. We sell to those who influence and decide.

How to improve productivity in a multigenerational environment: understanding, coexisting, and leveraging.

B2B digital marketing in 2025: integrated business, execution, and innovation create the challenge.

The fascination with novelty: a reflection on what is truly innovative in B2B marketing.

How can Artificial Intelligence help digital marketing through personalization?

Purchase intent and the engagement pyramid: why we should look beyond conversions in digital marketing campaigns?