Mario Soma

In B2B, leads are people and marketing needs to wake up to that.

Creating digital authority: how Artificial Intelligence redefines who has a voice in B2B marketing

B2B Marketing: we don't sell to those who click. We sell to those who influence and decide.

How to improve productivity in a multigenerational environment: understanding, coexisting and enhancing

B2B Digital Marketing in 2025: Integrated Business, Execution and Innovation Create the Challenge

The fascination with novelty: a reflection on what is truly innovative in B2B marketing

How Artificial Intelligence can help digital marketing through personalization

Purchase Intent and the Engagement Pyramid: Why Should We Look Beyond Conversions in Digital Marketing Campaigns?