Mario Soma

In 2026, planning B2B Tech marketing requires less judgment and more context reading

A pressa em gerar resultados está matando a construção de marca no marketing B2B

In B2B, leads are people and marketing needs to wake up to that

Creating digital authority: how Artificial Intelligence redefines who has a voice in B2B marketing

B2B Marketing: we do not sell to those who click, we sell to those who influence and decide

How to improve productivity in a multigenerational environment: understand, live and enhance

B2B digital marketing in 2025: integrated business, execution and innovation generate the challenge

The fascination with novelty: a reflection on what is really innovative in B2B marketing

How Artificial Intelligence can help digital marketing through personalization

Buying intent and the engagement pyramid: why should we look beyond conversions in digital marketing campaigns?