Lucien Newton

Lucien Newton is a franchise specialist with over 20 years of experience in the sector. VP of Consulting at 300 Ecossistema de Alto Impacto, he has designed over 600 projects. In addition, he teaches in the Franchise Management Specialization program, lecturing on Franchise Expansion & Sales at PUC Minas. His key experiences include his role in the expansion of Localiza, where he was recognized as one of the 20 most influential executives in franchising. As a consultant, influencer, and speaker, he has helped entrepreneurs achieve success in the world of franchising.