E-Commerce Update

Spending on ads in GenAI apps reaches US$824 million, and AppsFlyer reveals first data on the use of AI agents.

Instagram will change in 2026: 8 trends that should redefine content, ads, and sales.

Webmotors is moving towards becoming a SuperApp with a new service for installment payments of vehicle debts in up to 12 installments.

Black Friday 2025: Affiliates boost sales in retail and tourism.

The digital services sector represents one of the largest tax contributors in Brazil, a study indicates.

Finfluence 9 demonstrates record expansion and consolidation of YouTube as the leading platform for financial education in Brazil.

Brazil has a digital fraud rate above the Latin American average, reveals TransUnion.

BIN verifiers and the security of online payments

Juspay integrates Visa's Click to Pay in Brazil to reduce shopping cart abandonment in e-commerce.

Efficiency is no longer an option; it's now a matter of survival.