Fernanda Nascimento

Fernanda Nascimento is a Marketing Planner, founder and CEO of Stratlab, an entrepreneur, a customer-centric digital strategist, and a B2B marketing and sales specialist who studies and creates digital marketing strategies for B2B companies. With over 30 years of market experience, she works at Stratlab, creating integrated plans that prioritize customer experience, generate leads, and convert them into high-quality sales. She holds a Master's Degree in Marketing from the Chartered Institute of Marketing and has specializations in Leadership and Strategy from Insper and Columbia University. She is a guest lecturer at Lemonade School, FGV, and ESPM, teaching courses on Digital Marketing applied to the areas of Marketing, Sales, and Human Resources. She is an influencer for LinkedIn and Gartner and contributes articles on Digital Strategies and Thought Leadership to IT Forum and E-commerce, among other portals. In 2017, she was certified as a Social Selling Expert by LinkedIn, and in 2023, she was invited to join LinkedIn Sales [In]sider, a global group of sales experts, being the only Latin American member. She is the co-author of the book Thought Leadership: Much More Than Influence.