This is André Carvalho.

Facade innovation: when color hides a lack of courage

The branding that matters is the one that withstands silence

Co-branding: an effective strategy or a risky gamble?

Storytelling: how to master an ancient art to engage the audience in the digital world?

From anonymous passenger to influencer: the revolution of influencer marketing

Between algorithms and emotions: the dilemmas of AI in marketing