Have you ever thought about checking your balance, issuing invoices, or even receiving financial insights via WhatsApp, as easily as sending a message to a friend? That’s the news from the Asaas, a leading platform in financial solutions for small and medium-sized businesses (SMBs), announcing ‘Ian,’ its Artificial Intelligence for business on WhatsApp.
Integrated into the platform’s digital account, Ian automates financial tasks directly through WhatsApp, using artificial intelligence to make management faster and more accessible.
The solution was developed by Nexinvoice, a company acquired by Asaas last year, and integrates the company’s portfolio evolution strategy, driven by an investment of R$820 million, the largest value ever recorded in a Series C round by a company in Latin America. With rapid growth, the platform recently reached half a billion in annual recurring revenue (ARR) and continues to invest in technology, operational expansion, and strategic acquisitions.
“The product is designed to help our customer have more time to focus on what really matters: taking care of and growing their business. With the convenience of WhatsApp, they can create invoices, pay bills, receive alerts, and even insights on expenses and amounts to be received. This accessibility aims to make a real impact on the more than 200 thousand entrepreneurs and business owners who use our platform every day,” emphasizes Rodrigo Schittini, CEO of Nexinvoice.
Ian, Asaas’ artificial intelligence, is already available to some customers and will be gradually released to the entire base of over 200 thousand active companies on the Asaas platform by the end of this year.
“We developed the solution over the past year and started testing early this year with the Nexinvoice customer base. The results exceeded our expectations, with high engagement and continuous use of the tool. Now, we continue with the gradual release to the entire Asaas customer base,” adds Schittini.
How will it work?
Customers can already enable Ian within the Asaas platform. After activation, simply contact the official assistant number via WhatsApp and send commands by text or voice message. The AI will respond based on the customer’s account data, generating invoices, carrying out queries, payments, and other actions with total security and convenience.
Conversations will be available on the customer’s WhatsApp, ensuring continuous access to past information and interactions. The journey is fluid and adaptable: the functionality understands different forms of requests and guides the customer to the best solution.
With continuous investments in cutting-edge technology and machine learning applied to customer behavior, Asaas aims to position its AI for business as a financial copilot. The company also closely monitors the new opportunities opened by the Banco Central regulation, such as the new Pix rules, in order to make the solution increasingly intelligent, present, and strategic for business management.
