Promising trend in e-commerce, the 'subscription sales' model or 'recurrence' is increasingly gaining ground in the market. In the case of online stores, investing in the sale of recurring use products can bring numerous benefits, such as predictable revenue and increased customer loyalty. For the consumer, in turn, there is the certainty that a certain item will not be missing from their pantry and, in many cases, the advantage of the price paid, since many stores offer interesting discounts when subscribing.
To make the most of recurrence opportunities, online stores must provide good after-sales service, create a positive customer experience, and, of course, offer products or services that meet the customer's needs on a recurring basis.
In addition to these points, it is interesting to make use of technological solutions and devices that can assist in the process of 'conquering' the consumer. I talk about marketing automation tools for e-commerce, which when used intelligently and strategically benefit both shop owners and their customers.
There are, in the market, tools that enable the repurchase of recurring use products. The solution estimates the average time for the consumption of each product purchased by the consumer based on the time interval between purchases of the same item by a series of customers, in addition to algorithms. So, the tool sends notices and reminders to the customer – via email, WhatsApp, SMS, or other channels, informing them that the restocking time is approaching.
Combined with appropriate communication strategies, these solutions are capable of increasing the sales volume for the online store, which further contributes to the predictability of monthly revenue. Additionally, when combined with other actions, it can help increase the average ticket of the digital operation. It may be interesting to conduct an assessment and implement it in the business. Think about it!
