Have you ever imagined a clothing store inside a supermarket, or a pharmacy inside a convenience store? This is the concept proposal of Store in Store, which emerges among the major retail trends for 2025, offering new engagement possibilities for brands, not to mention a more convenient shopping experience for consumers.
The Store in Store model allows the brand to open a store within another, meaning instead of investing in its own point of sale, it integrates into the space of a larger store, taking advantage of the flow of customers who already frequent the location. A recent example is Vest Casa, which opened its store inside Forte Atacadista in Palhoça, Santa Catarina. Another case is Petz, which opened a Zee.Dog space inside its stores.
Advantages for brands and consumers
The strategy offers a series of advantages for both brands involved. For the brand "inquilina," it is an opportunity to expand its physical presence, reach new audiences, and increase sales without having to bear the costs of opening a own store. For the "host" brand, it is a way to attract more customers, diversify its product mix, and generate additional revenue through space rental.
This trend aligns with the new consumption profile of Brazilians, who are increasingly demanding and seeking convenience. The consumer values shopping experiences that add value and offer convenience, and the Store in Store concept does exactly that: it provides a more diverse and convenient experience by bringing together complementary brands within the same location, making the shopping journey easier.
And if you're wondering whether your brand could adopt this model, the answer is yes! The secret is to identify the strategic partner who has the desired target audience and offers the right space to create the new experience. Whether in the clothing, food, pets, or any other sector, Store in Store can be the smart way to expand your brand's presence and attract new customers.
