Have you ever imagined a clothing store inside a supermarket, or a pharmacy inside a convenience store? This is the proposal of the Store in Store concept, what emerges among the major trends in retail for 2025, offering new engagement possibilities for brands, not to mention the most convenient shopping experience for consumers
The Store in Store model allows the brand to open a store within another one, that is, instead of investing in its own point of sale, it is located within the space of a larger store, taking advantage of the flow of customers who already frequent the place. A recent example is Vest Casa, that opened its store inside the Forte Atacadista in Palhoça, Santa Catarina. Another case is that of Petz, that inaugurated a Zee space.Dog inside your stores
Advantages for brands and consumers
The strategy offers a series of advantages for both brands involved. For the brand "tenant", it is the opportunity to expand your physical presence, reach new audiences and increase sales, without having to bear the costs of opening a store of your own. Already for the "host" brand, it is a way to attract more customers, diversify your product mix and generate additional revenue by renting out the space
This trend aligns with the new consumption profile of Brazilians, increasingly demanding and in search of convenience. The consumer values shopping experiences that add value and offer convenience, the Store in Store concept does exactly that: it provides a more diverse and convenient experience by bringing complementary brands together in the same location, facilitating the buying journey
And if you are wondering if your brand could bet on this model, the answer is yes! The secret is in identifying the strategic partner, that has the desired target audience and offers the appropriate space to create the new experience. Be it in the clothing sector, nutrition, pets or any other field, The Store in Store can be a smart way to expand your brand's presence and attract new consumers
