Sustainable transformation is a topic that is becoming increasingly urgent and relevant in the current scenario. In 2025, I believe that awareness will be the foundation for us to advance in this process.
The more people are aware of the consequences of their actions on the environment and society, the easier it will be for all of us to walk the path of sustainability. And this does not apply only to large companies or governments, but to each of us in our daily lives.
Reflecting on this theme, I see that awareness is, without a doubt, the key to this transformation. When we understand the impact of our choices, whether in consumption, work, or daily interactions, we become more likely to adopt sustainable practices.
It is an immeasurable benefit not only for the planet but also because it has a direct effect on businesses. Companies that make sustainability a genuine value tend to attract consumers who share these same principles, creating a relationship of trust and loyalty.
It's like I usually say: the impact starts with the individual, but it's the sum of these attitudes that makes the difference for the collective.
Trends for 2025
In 2025, sustainable investments, or ESG (environmental, social, and governance), will gain even more momentum – after all, the planet is calling for help. Investors are increasingly aligning their resources with causes that promote a positive impact on the world, and the circular economy stands out as a growing trend.
In my opinion, it is a model that, in addition to helping reduce waste, creates new opportunities for companies that care about sustainability, attracting an audience that values conscious consumption. Sustainable infrastructure, in turn, will be shaped by innovations aimed at reducing environmental impact and promoting greater efficiency.
There will be increasing use of recycled materials, renewable energies, modular construction, and the concept of smart cities—trends that are also expected to transform the way we live and work starting from 2025. Still in this context, we cannot forget the fundamental role of governments, which need to continue creating and improving public policies, providing tax incentives to accelerate immediate changes.
What did we learn from COP29?
At COP29, held in Baku, Azerbaijan, significant progress was made, but it also showed that there are still challenges to overcome. The $300 billion annual climate finance target by 2035, for example, sparked discussions among experts who considered it below expectations; however, the event highlighted the importance of a global effort to address the climate crisis – and I am optimistic that Brazil will be able to influence the COP30 agenda, in November 2025, regarding the urgencies that should be prioritized.
What I see as essential for 2025 (and beyond) is the unification of efforts among companies, governments, and individuals. We all have a role to play in creating a more sustainable future. I believe that education and awareness are the foundation of this transformation. It's not about grand gestures or empty speeches, but about consistent daily actions that, when combined, create great transformations.
If we manage to put these values and attitudes into practice, we can create a more "alive" and just world for future generations. After all, transformation begins with each of us, in our daily choices, and it is this commitment to the collective that will truly generate the positive impact we so desperately need.
As I heard from a Brazilian ESG expert, COP30 “does NOT have to be an option for us Brazilians, but rather a DUTY”.
