Black Friday in 2024, scheduled for November 29th, is expected to see a 14% increase in order volume compared to 2023, according to a study released by the marketing platform Haus. This scenario requires retail to plan its actions well in advance, seeking ways to prepare for increased demand and boost sales without compromising the quality of service.
Advanced preparation needs to go beyond attractive promotions. In other words, it is important for companies to reevaluate and strengthen their teams, especially by hiring temporary professionals. The assistance of this personnel directly impacts the optimization of logistics, service, and support provided to customers – which will also influence customer satisfaction and the likelihood of repeat purchases. These are extremely essential items to enchant and retain customers during the period.
Fortunately, the market is gradually understanding that seeking temporary professionals is a advantageous solution, as it is a simple, low-cost action with high impact and return. Data from the Brazilian Association of Temporary Work (Asserttem) corroborate the scenario and reveal that in 2023, Black Friday generated more than 470,000 temporary jobs in Brazil. For 2024, the expectation is an increase in the number.
The main opportunities this year are for strategic services such as shopper – a professional responsible for separating and delivering products for e-commerce – as well as stockers and executors, who organize shelves and product display patterns in stores.
However, preparation for Black Friday should not be limited to strengthening the teams. It is also crucial for retail companies to have a deep understanding of their products and services to offer a differentiated experience. A Google survey reveals that 65% of Brazilian consumers find Black Friday offers repetitive, indicating the need for improvements and innovations to stand out from the competition.
To optimize these aspects, conducting mystery shopping is an important alternative for retailers who want to fully understand the experience people have when purchasing a product or service, as well as identify areas for improvement and more effective adjustments to commercial strategies. The practice, in which a trained professional is assigned to simulate interest in making a purchase at the company, brings this perspective to brands, as the professional goes through the entire customer journey as if they were a real consumer.
The truth is that every detail makes a difference for companies to have a successful Black Friday. The hiring of temporary professionals and the use of mystery shoppers are effective strategies to stand out from the competition and avoid being just another among many offering promotions.
