The shop windows have changed location. Before, consumers walked through store aisles or browsed catalogs to discover products. Today, the journey begins – and often ends – on the smartphone. It's no exaggeration to say that the mobile phone has become the main shop window for retail, and the absence of a dedicated sales app means losing relevance in a market that moves with screen taps.
Customer experience, once a differentiator, has become a necessity. Sales applications allow for personalization at scale, something impossible for purely physical channels or even traditional e-commerce. They learn from interactions, anticipate preferences, suggest combinations, and make the purchase seamless. It's the translation of the physical store, with its warm and consultative service, to the digital environment, but with the advantage of offering infinite inventory. Thus, if the product isn't on the shelf, it may be a click away, available for delivery in a few hours.
This logic applies to both retail and B2B. Sales teams that still rely on manual processes waste time, lose information, and miss opportunities. A well-structured application centralizes customer data, updates inventory in real time, issues orders and invoices, tracks goals and commissions, and integrates with internal systems, all in the palm of your hand. More than a tool, it's a strategic partner that reduces friction and transforms the salesperson into a consultant.
Furthermore, the consumer has changed, and projections for online retail in 2025 make this clear. According to ABComm, Brazilian e-commerce is expected to reach a revenue of R$ 234 billion, with a growth of 15%, and the number of orders should grow by 5%, totaling 435 million. Assisted sales are an example of how technology enhances the human relationship. The salesperson, equipped with an app, understands the customer's needs, presents demonstrations, registers orders, and follows up after the sale with agility. It's a consultative service that builds loyalty because it demonstrates care and creates a bond. Even self-service within the store, avoiding queues and expanding payment and delivery options, becomes viable when the application is designed to be an extension of the point of sale.
Trends reinforce this path. Artificial intelligence will enable real-time personalization; integrations with CRMs will bring predictive analytics; and offline capabilities will ensure that no business is interrupted due to lack of connectivity. The brand that invests now in its own app will not only be keeping up with market evolution, but shaping the shopping experience for years to come.
Therefore, having a sales app is no longer a luxury. It's the key to transforming curious onlookers into customers, customers into fans, and to keeping the brand present in the only space where everyone looks dozens of times a day: their cell phone screen.
