E-commerce continues to grow. Numbers from the Brazilian Association of Electronic Commerce (ABComm) indicate a revenue of R$ 73.5 billion in the first half of 2022. It is a 5% increase compared to the same period in 2021.
This increase is aided by online stores enabling the sale of products to all regions of Brazil, for example. In addition to providing unique gifts for different styles and celebrations. Meanwhile, an important point for the full operation of the store is an engaged team.
For an e-commerce to explore its potential, it is necessary to employ strategies across all sectors – production, inventory, logistics, customer service, post-sales – to provide a complete experience for customers. Therefore, there are three fundamental pillars for a thriving e-commerce: strategic planning, quality products, and efficient customer service.
The planning involves selecting the products the company will sell, taking good photos, and creating texts and creative content that attract the consumer. It is also essential to know the partners, check the expiration date of perishable products, assess the logistics process, ensure deadlines are met, and pay attention to all details that could potentially hinder the customer experience.
Quality products are a basic premise in any store, whether online or physical. When purchasing for personal use or as a gift, there is careful research of the versions, sizes, colors, as well as the financial and emotional investment. In this way, the customer can consider the store where they made the purchase and, on a future occasion, return to the location.
The differentiated SAC, in turn, can contribute to customers returning to the e-commerce. It is an essential tool for harvestingfeedbacks,both positive and negative, from consumers, and thus, improve the experience.
The habit of shopping online is a reality in the country, as it is a practical, efficient, convenient, and often quick way, depending on the logistics process. It has become a path that must run in parallel with the physical environment, so it is necessary to be careful to best meet the expectations of consumers.
