E-commerce continues to grow. Numbers from the Brazilian Electronic Commerce Association (ABComm) indicate a revenue of R$ 73,5 billion in the first half of 2022. This represents a growth of 5% compared to the same period in 2021.
This increase is aided by the fact that online stores allow the sale of products to all regions of Brazil, for example. In addition to providing unique gifts for different styles and celebrations. Meanwhile, an important point for the full functioning of the store is an engaged team
For an e-commerce to explore its potential, it is necessary to resort to strategies in all sectors – production, stock, logistics, SAC, after-sales – to provide a complete experience to customers. Therefore, there are three fundamental pillars for an e-commerce to thrive: strategic planning, quality products and an efficient customer service
The planning consists of selecting the products that the company will sell, take good photos and produce texts and creative content, that attract the consumer. It is also essential to know the partners, check the expiration date of perishable products, evaluate the form of logistics, the compliance with deadlines and all the details that may eventually hinder the customer experience
Quality products are a basic premise in any store, be online, be physical. When buying for personal use or to give as a gift, there is all the care to research the versions, sizes, colors, in addition to financial and emotional investment. In this way, the customer can take into account the store where they made the purchase and, in a next opportunity, return to the location
The differentiated SAC, in turn, can contribute to customer return to e-commerce. It is an essential tool for harvestingfeedbacksboth positive and negative, two consumers, and so, enhance the experience
The habit of shopping online is a reality in the country, because it is a practical way, efficient, dresser, and many times, fast, according to the logistics process. It has become a path that must be followed in parallel with the physical environment, therefore it is necessary to be careful to meet consumers' expectations in the best possible way
