About to complete four years of operation, Pix has consolidated itself among the payment methods in Brazil. The modality of immediate transfer – and free – of values won over the Brazilians, having revolutionized your financial routine. According to data from the Central Bank (BC), last September, five were made,6 billion transactions through Pix, with 169,3 million users. In comparison with the same period of 2023, the highs were 46,7% and 9,5%, respectively. However, success does not allow authorities to become complacent. As with all innovation, constant adjustments are necessary, to enhance the system and improve its security conditions
With Pix it's no different. Being a widely used and accepted means of payment in the country, he needs constant monitoring for prevention, control and solution of scams and frauds. This constant vigilance helps to maintain the solidity and reliability of this payment method. Not by chance, On November 1st, new rules from the Central Bank for Pix will come into effect. The intention of the monetary authority is to reinforce security for users
One of the main changes is the requirement for banks to register devices for full access to the system. With this new rule, users will need to register their devices (cell phones, laptops and desktops) to make transfers via Pix. Without registration, the maximum amount per transfer will be only R$ 200, with a daily ceiling of R$ 1.000. In practice, this measure aims to restrict transactions through new or unknown devices, ensuring more security in situations where banking access occurs via third-party devices – what is very common in data leaks or in the theft of logins and passwords
In another area of action, the BC encourages financial institutions to adopt more effective methods for identifying transactions outside the behavioral profile of each user. With this action, aims to make banks proactively prevent fraud. In this same line, the BC requires financial institutions to conduct internal periodic checks on clients – approach known as "know your customer" (KYC) – every six months. The idea is for institutions to compare the data with fraud records maintained by the Central Bank
Together, these actions have a dual positive effect. In addition to helping reduce issues with scams and fraud related to Pix, tend to strengthen the entire financial ecosystem. This is because they hinder the actions of criminals who frequently switch devices to avoid tracking – whether in frauds with Pix or with other financial market instruments. In other words, the protection of the system as a whole must become even more robust
The four-year anniversary of Pix not only has news related to security issues. The Central Bank also starts to adopt innovations that have been expected for some time. A good example is recurring Pix, that should start in 2025. This tool will allow automatic payment of utility bills (water, light, telephony, among others, what will provide greater convenience for both customers and suppliers
Little by little, with the help of the good acceptance of Pix, features like DDA (authorized direct debit) and recurring Pix tend to overcome users' initial resistance and gain more and more adoption. This happens as these tools prove effective in increasing security and convenience in payments for essential services. These innovations offer benefits not only to consumers, but also to the suppliers, that can count on greater financial predictability
All this context reflects a natural evolution of the instant payment ecosystem in Brazil, driven by the widespread adoption of Pix in Brazil. AND, with continuous improvements, the system adapts to market demands while enhancing security, creating opportunities for products and services in various sectors that already use Pix as the main means of financial transactions
