Imagine that on any given day you decide to check the prices of a new coffee maker and find a good deal that offers an additional discount for payments made via PIX. Immediately, you decide to make the purchase. Add the product to your shopping cart, enter the delivery address, but when it comes to completing the payment, you realize that your smartphone is out of battery, meaning you'll need to wait before making the payment. It happens that after 30 minutes, you no longer remember that you left the coffee maker in the shopping cart and did not complete the purchase of the product.
The scene described above is more common than one might imagine. Yes, because PIX has already become one of the favorite payment methods of Brazilian consumers. According to a survey conducted by Worldpay, a global leader in payment solutions, technology already accounts for 30% of the value transacted in digital commerce, and projections indicate it will reach 50% by 2027. Furthermore, it is common for consumers not to complete their online purchases and even forget to return to them due to mere distraction or some other situation that occurs at the crucial moment for e-commerce.
The increasing use of this payment method is, of course, interesting for e-commerce. After all, besides being another option for consumers, it also opened an interesting opportunity for real-time receipt of the full value of the offered products. As an incentive, many stores even choose to offer additional discounts to those who select PIX at checkout.
However, since not everything is perfect, there are cancellations before the transaction is completed, and due to this consumer behavior – as well as a series of others – the need for the development of special solutions also arises, which can help online stores increase sales conversion and reduce payment abandonment rates.
These tools operate automatically through customized triggers that monitor orders with PIX as the selected payment method in order to send personalized reminders to the consumer if they do not complete the purchase of that specific product or service, thus preventing the e-commerce from losing sales. The activation occurs whenever the payment is not detected within a 20-minute interval. Consumers are notified by the platform through automatic reminders via email, SMS, or WhatsApp. In many cases, online stores offer additional advantages, such as free shipping, discounts, or cashback, to encourage the consumer to complete the purchase.
The solution even delivered impressive results during Black Friday 2024. Online stores specializing in women's fashion, streetwear, and artisanal soap-making, which started using the solution about three days before the official global event date, recorded an average of 67% of message views with reminders about uncompleted purchases, and the most positive aspect is that about 32% of transactions were completed via PIX after sending this reminder. The result is significant and positions the solution as a positive option for Brazilian e-commerce.
