Os meus dois maiores pesadelos como empreendedor

Being an entrepreneur in Brazil is never easy, but no one ever said it would be so difficult. With each passing day, new difficulties arise and we have to deal with various issues, and that often run out of our control. The greatest example of this is the economic crisis situation that the country currently faces, which generates increased inflation and high interest rates, which can severely damage different sectors and business models.

However, despite the adversities that may appear midway, people do not give up trying. According to data from a survey conducted by Sebrae (Brazilian Service for Support to Micro and Small Companies) based on data from RFB (Federal Revenue of Brazil), Brazil registered 874 thousand new microenterprises in 2024, which represents a growth of 21% compared to 2023.

The truth is that this scenario shows an attempt to resume the Brazilian economy, focusing on outsourcing activities and the range of services that are offered today, whether by new companies or by entrepreneurs who work basically alone, as is my case. Because even in the face of the inevitable risk, entrepreneurship remains an alternative income generation, but it can cause fear and fear.

When I think about my career, before making the decision to become an entrepreneur, I pondered elements that would no longer be certainties and also the uncertainties that would come to exist, and that I would not know how to deal at the beginning of my professional career as a management specialist for OKRs (Objectives and Key Results). Therefore, I listed my two biggest nightmares as an entrepreneur:

nightmare 1: not having a salary dripping into the account
I worked for years in a company, and like every employee providing their service, I was sure that the salary would fall into the account every month. However, when I decided to start my own business, I no longer have control over this issue. After all, it may happen one month or another not have any customers, or more billing in one month and little in the other and so, the money does not come in. At first, I did not know how I was going to react to this. Some people may be anxious, but it is necessary to trust the process and work hard to make it happen. It was not simple for me, but just because it brought this to awareness, it already helped me a lot to deal with the topic.

2 Nightmare: not being chosen
Of course, we know that we will not always be chosen in the quotation process. I know that it can happen, but it bothers. How so? I am different, I am better. We have to find this ourselves, is not it? So when a prospect does not choose me 'WHAT are rare cases - I always reflect on what criteria were used and trying to see the situation from the perspective of the person, for who knows try a different approach next time, evolving and improving more and more.

These are points that I had to deal with from the beginning, with a greater or lesser degree of awareness. Many other points may arise depending on the person and/or the context in which you are. However, the most important thing is to seek to do this active exercise to bring to awareness what can hinder your process up front, or simply cause mood changes that can impact your family. All an entrepreneur does not need is to fight the difficulties inherent in the activity outside the home and have to fight with others that arise inside the house because of the pursuit of this dream.